diff --git a/packages/cookie-banner/src/activation.ts b/packages/cookie-banner/src/activation.ts
index e3bb899dc..47c5754d9 100644
--- a/packages/cookie-banner/src/activation.ts
+++ b/packages/cookie-banner/src/activation.ts
@@ -12,6 +12,8 @@
 // OTHER TORTIOUS ACTION, ARISING OUT OF OR IN CONNECTION WITH THE USE OR
 // PERFORMANCE OF THIS SOFTWARE.
 
+import type { BannerTexts } from "./i18n";
+import { interpolate } from "./i18n";
 import { removeCookies } from "./cookie-utils";
 import { LOCK_ICON } from "./html";
 
@@ -111,6 +113,7 @@ function createPlaceholder(
   el: Element,
   category: string,
   label?: string,
+  texts?: BannerTexts,
 ): void {
   if (el.hasAttribute(ATTR_HIDDEN)) return;
 
@@ -152,10 +155,15 @@ function createPlaceholder(
     }
   }
 
+  const phText = texts?.placeholder_text
+    ? interpolate(texts.placeholder_text, { category: escapeHtml(displayLabel) })
+    : `This content requires <strong>${escapeHtml(displayLabel)}</strong> cookies.`;
+  const phButton = texts?.placeholder_button ?? "Manage cookie preferences";
+
   placeholder.innerHTML = [
     `<span class="probo-ph-icon">${LOCK_ICON}</span>`,
-    `<p class="probo-ph-text">This content requires <strong>${escapeHtml(displayLabel)}</strong> cookies.</p>`,
-    `<button type="button" class="probo-ph-link">Manage cookie preferences</button>`,
+    `<p class="probo-ph-text">${phText}</p>`,
+    `<button type="button" class="probo-ph-link">${escapeHtml(phButton)}</button>`,
   ].join("");
 
   placeholder.querySelector(".probo-ph-link")!.addEventListener("click", () => {
@@ -362,13 +370,14 @@ export function activateElements(
 export function addPlaceholders(
   consentData: Record<string, boolean>,
   categoryLabels: Record<string, string>,
+  texts?: BannerTexts,
 ): void {
   const elements = document.querySelectorAll(`[${ATTR_CATEGORY}]`);
   for (const el of elements) {
     const category = el.getAttribute(ATTR_CATEGORY);
     if (!category || consentData[category]) continue;
     if (!VISUAL_TAGS.has(el.tagName)) continue;
-    createPlaceholder(el, category, categoryLabels[category]);
+    createPlaceholder(el, category, categoryLabels[category], texts);
   }
 }
 
@@ -376,16 +385,18 @@ function tryPlaceholder(
   el: Element,
   consentData: Record<string, boolean>,
   categoryLabels: Record<string, string>,
+  texts?: BannerTexts,
 ): void {
   const category = el.getAttribute(ATTR_CATEGORY);
   if (!category || consentData[category]) return;
   if (!VISUAL_TAGS.has(el.tagName)) return;
-  createPlaceholder(el, category, categoryLabels[category]);
+  createPlaceholder(el, category, categoryLabels[category], texts);
 }
 
 export function observeAndActivate(
   consentData: Record<string, boolean>,
   categoryLabels: Record<string, string>,
+  texts?: BannerTexts,
 ): MutationObserver {
   const observer = new MutationObserver((mutations) => {
     for (const mutation of mutations) {
@@ -396,13 +407,13 @@ export function observeAndActivate(
 
         if (node.hasAttribute(ATTR_CATEGORY)) {
           tryActivate(node, consentData);
-          tryPlaceholder(node, consentData, categoryLabels);
+          tryPlaceholder(node, consentData, categoryLabels, texts);
         }
 
         const nested = node.querySelectorAll(`[${ATTR_CATEGORY}]`);
         for (const el of nested) {
           tryActivate(el, consentData);
-          tryPlaceholder(el, consentData, categoryLabels);
+          tryPlaceholder(el, consentData, categoryLabels, texts);
         }
       }
     }
diff --git a/packages/cookie-banner/src/client.ts b/packages/cookie-banner/src/client.ts
index ddb5503fb..de6bf7b54 100644
--- a/packages/cookie-banner/src/client.ts
+++ b/packages/cookie-banner/src/client.ts
@@ -22,9 +22,14 @@ import { COOKIE_NAME, getConsentCookie, setConsentCookie } from "./cookie";
 import { CookieDetector } from "./detector";
 import { NotFoundError } from "./errors";
 import { fetchJSON } from "./http";
+import type { BannerTexts } from "./i18n";
+import { detectLanguage } from "./i18n";
 import { enqueue, flush } from "./queue";
 import { getOrCreateVisitorId } from "./visitor";
 
+export type { BannerTexts } from "./i18n";
+export { interpolate } from "./i18n";
+
 export interface CookieItem {
   name: string;
   duration: string;
@@ -41,11 +46,15 @@ export interface Category {
 export interface BannerConfig {
   banner_id: string;
   version: number;
+  language: string;
+  default_language: string;
+  available_languages: string[];
   privacy_policy_url: string;
   consent_expiry_days: number;
   consent_mode: "OPT_IN" | "OPT_OUT";
   show_branding: boolean;
   categories: Category[];
+  texts: BannerTexts;
 }
 
 export type ConsentAction = "ACCEPT_ALL" | "REJECT_ALL" | "CUSTOMIZE" | "GPC";
@@ -68,12 +77,14 @@ export interface ConsentRecord {
 export interface CookieBannerClientOptions {
   bannerId: string;
   baseUrl: string;
+  lang?: string;
 }
 
 export class CookieBannerClient {
   private readonly baseUrl: URL;
   private readonly bannerId: string;
   private readonly visitorId: string;
+  private readonly lang: string;
 
   private bannerConfig: BannerConfig | null = null;
   private consent: VisitorConsent | null = null;
@@ -88,10 +99,14 @@ export class CookieBannerClient {
     this.baseUrl = new URL(base);
     this.bannerId = config.bannerId;
     this.visitorId = getOrCreateVisitorId(config.bannerId);
+    this.lang = detectLanguage(config.lang);
   }
 
   async load(): Promise<void> {
     const configUrl = new URL(`${this.bannerId}/config`, this.baseUrl);
+    if (this.lang) {
+      configUrl.searchParams.set("lang", this.lang);
+    }
     const config = await fetchJSON<BannerConfig>(configUrl);
     this.bannerConfig = config;
 
@@ -237,13 +252,14 @@ export class CookieBannerClient {
       categoryLabels[cat.name] = cat.name;
     }
 
+    const texts = this.config.texts;
     deactivateElements(consentData, categoryCookies, categoryLabels);
     activateElements(consentData);
-    addPlaceholders(consentData, categoryLabels);
+    addPlaceholders(consentData, categoryLabels, texts);
     if (this.observer) {
       this.observer.disconnect();
     }
-    this.observer = observeAndActivate(consentData, categoryLabels);
+    this.observer = observeAndActivate(consentData, categoryLabels, texts);
   }
 
   private startDetector(config: BannerConfig): void {
diff --git a/packages/cookie-banner/src/components/cookie-banner-root.ts b/packages/cookie-banner/src/components/cookie-banner-root.ts
index 08462bd48..127d612ef 100644
--- a/packages/cookie-banner/src/components/cookie-banner-root.ts
+++ b/packages/cookie-banner/src/components/cookie-banner-root.ts
@@ -24,7 +24,7 @@ export class ProboCookieBannerRoot extends ProboElement implements ProboRootElem
   private _draft: ConsentDraft = {};
 
   static get observedAttributes(): string[] {
-    return ["banner-id", "base-url", "reopen-widget"];
+    return ["banner-id", "base-url", "reopen-widget", "lang"];
   }
 
   get client(): CookieBannerClient {
@@ -129,7 +129,9 @@ export class ProboCookieBannerRoot extends ProboElement implements ProboRootElem
       return;
     }
 
-    this._client = new CookieBannerClient({ bannerId, baseUrl });
+    const lang = this.getAttribute("lang") ?? undefined;
+
+    this._client = new CookieBannerClient({ bannerId, baseUrl, lang });
 
     try {
       await this._client.load();
diff --git a/packages/cookie-banner/src/components/cookie-list.ts b/packages/cookie-banner/src/components/cookie-list.ts
index adec94e70..29b170784 100644
--- a/packages/cookie-banner/src/components/cookie-list.ts
+++ b/packages/cookie-banner/src/components/cookie-list.ts
@@ -13,8 +13,10 @@
 // PERFORMANCE OF THIS SOFTWARE.
 
 import type { CookieItem } from "../client";
+import { type BannerTexts, interpolate } from "../i18n";
 import { ProboElement } from "./base";
 import type { ProboCategory } from "./category";
+import type { ProboCookieBannerRoot } from "./cookie-banner-root";
 
 export class ProboCookieList extends ProboElement {
   private category: ProboCategory | null = null;
@@ -35,13 +37,16 @@ export class ProboCookieList extends ProboElement {
   private stamp(): void {
     if (!this.template || !this.category) return;
 
+    const root = this.findAncestor<ProboCookieBannerRoot>("probo-cookie-banner-root");
+    const texts = root?.bannerConfig?.texts;
+
     const cookies = this.category.cookies;
     for (const cookie of cookies) {
-      this.stampCookie(cookie);
+      this.stampCookie(cookie, texts);
     }
   }
 
-  private stampCookie(cookie: CookieItem): void {
+  private stampCookie(cookie: CookieItem, texts?: BannerTexts): void {
     if (!this.template) return;
 
     const wrapper = document.createElement("probo-cookie");
@@ -52,6 +57,10 @@ export class ProboCookieList extends ProboElement {
       duration: cookie.duration,
       description: cookie.description,
     });
+    this.fillLabels(clone, texts, {
+      description: cookie.description,
+      duration: cookie.duration,
+    });
 
     wrapper.appendChild(clone);
     this.appendChild(wrapper);
@@ -68,6 +77,25 @@ export class ProboCookieList extends ProboElement {
       }
     }
   }
+
+  private fillLabels(
+    fragment: DocumentFragment,
+    texts: BannerTexts | undefined,
+    values: Record<string, string>,
+  ): void {
+    const labels = fragment.querySelectorAll("[data-label]");
+    for (const el of labels) {
+      const key = el.getAttribute("data-label")!;
+      const slotName = key.replace("label_", "");
+      const value = values[slotName] ?? "";
+      const tpl = texts?.[key];
+      if (tpl) {
+        el.textContent = interpolate(tpl, { value });
+        const slot = el.querySelector(`[data-slot="${slotName}"]`);
+        if (slot) slot.remove();
+      }
+    }
+  }
 }
 
 export class ProboCookie extends ProboElement {}
diff --git a/packages/cookie-banner/src/components/settings-button.ts b/packages/cookie-banner/src/components/settings-button.ts
index 70e22bb0c..551109960 100644
--- a/packages/cookie-banner/src/components/settings-button.ts
+++ b/packages/cookie-banner/src/components/settings-button.ts
@@ -26,7 +26,7 @@ export class ProboSettingsButton extends HTMLElement {
   }
 
   static get observedAttributes(): string[] {
-    return ["position"];
+    return ["position", "aria-settings-label"];
   }
 
   private get position(): string {
@@ -89,6 +89,11 @@ export class ProboSettingsButton extends HTMLElement {
 
     const btn = this.shadow.querySelector("button");
     btn?.addEventListener("click", this.handleClick);
+
+    const ariaLabel = this.getAttribute("aria-settings-label");
+    if (ariaLabel && btn) {
+      btn.setAttribute("aria-label", ariaLabel);
+    }
   }
 
   disconnectedCallback(): void {
diff --git a/packages/cookie-banner/src/cookie-utils.ts b/packages/cookie-banner/src/cookie-utils.ts
index 218eac380..07018be43 100644
--- a/packages/cookie-banner/src/cookie-utils.ts
+++ b/packages/cookie-banner/src/cookie-utils.ts
@@ -12,25 +12,28 @@
 // OTHER TORTIOUS ACTION, ARISING OUT OF OR IN CONNECTION WITH THE USE OR
 // PERFORMANCE OF THIS SOFTWARE.
 
-// [unitSeconds, singular, plural, snapBuffer]
+import type { BannerTexts } from "./i18n";
+import { interpolate } from "./i18n";
+
+// [unitSeconds, textKey, snapBuffer]
 // snapBuffer: if the remainder is within this many seconds of the next
 // whole unit, round up instead of carrying into smaller units.
-const DURATION_UNITS: [number, string, string, number][] = [
-  [365 * 24 * 3600, "year", "years", 21 * 24 * 3600],
-  [30 * 24 * 3600, "month", "months", 2 * 24 * 3600],
-  [7 * 24 * 3600, "week", "weeks", 12 * 3600],
-  [24 * 3600, "day", "days", 0],
-  [3600, "hour", "hours", 5 * 60],
-  [60, "minute", "minutes", 15],
+const DURATION_UNITS: [number, string, number][] = [
+  [365 * 24 * 3600, "duration_year", 21 * 24 * 3600],
+  [30 * 24 * 3600, "duration_month", 2 * 24 * 3600],
+  [7 * 24 * 3600, "duration_week", 12 * 3600],
+  [24 * 3600, "duration_day", 0],
+  [3600, "duration_hour", 5 * 60],
+  [60, "duration_minute", 15],
 ];
 
-function humanizeDuration(seconds: number): string {
-  if (seconds <= 0) return "session";
+function humanizeDuration(seconds: number, texts?: BannerTexts): string {
+  if (seconds <= 0) return texts?.duration_session ?? "session";
 
   let remaining = seconds;
   const parts: string[] = [];
 
-  for (const [unit, singular, plural, snap] of DURATION_UNITS) {
+  for (const [unit, key, snap] of DURATION_UNITS) {
     if (remaining >= unit) {
       let count = Math.floor(remaining / unit);
       const leftover = remaining - count * unit;
@@ -44,11 +47,13 @@ function humanizeDuration(seconds: number): string {
         remaining = leftover;
       }
 
-      parts.push(count === 1 ? `1 ${singular}` : `${count} ${plural}`);
+      const tplKey = count === 1 ? `${key}_one` : `${key}_other`;
+      const tpl = texts?.[tplKey] ?? (count === 1 ? `{{count}} ${key.replace("duration_", "")}` : `{{count}} ${key.replace("duration_", "")}s`);
+      parts.push(interpolate(tpl, { count: String(count) }));
     }
   }
 
-  return parts.length > 0 ? parts.join(", ") : "session";
+  return parts.length > 0 ? parts.join(", ") : texts?.duration_session ?? "session";
 }
 
 export function parseCookieName(raw: string): string {
@@ -57,15 +62,16 @@ export function parseCookieName(raw: string): string {
   return raw.substring(0, eqIdx).trim();
 }
 
-export function parseDuration(raw: string): string {
+export function parseDuration(raw: string, texts?: BannerTexts): string {
+  const session = texts?.duration_session ?? "session";
   const parts = raw.split(";").map((s) => s.trim());
 
   for (const part of parts) {
     const lower = part.toLowerCase();
     if (lower.startsWith("max-age=")) {
       const val = parseInt(part.substring(8), 10);
-      if (isNaN(val) || val <= 0) return "session";
-      return humanizeDuration(val);
+      if (isNaN(val) || val <= 0) return session;
+      return humanizeDuration(val, texts);
     }
   }
 
@@ -74,16 +80,16 @@ export function parseDuration(raw: string): string {
     if (lower.startsWith("expires=")) {
       const dateStr = part.substring(8);
       const expires = new Date(dateStr);
-      if (isNaN(expires.getTime())) return "session";
+      if (isNaN(expires.getTime())) return session;
       const deltaSeconds = Math.round(
         (expires.getTime() - Date.now()) / 1000,
       );
-      if (deltaSeconds <= 0) return "session";
-      return humanizeDuration(deltaSeconds);
+      if (deltaSeconds <= 0) return session;
+      return humanizeDuration(deltaSeconds, texts);
     }
   }
 
-  return "session";
+  return session;
 }
 
 export function isDeletion(raw: string): boolean {
diff --git a/packages/cookie-banner/src/i18n.ts b/packages/cookie-banner/src/i18n.ts
new file mode 100644
index 000000000..fd3bd0953
--- /dev/null
+++ b/packages/cookie-banner/src/i18n.ts
@@ -0,0 +1,37 @@
+// Copyright (c) 2026 Probo Inc <hello@getprobo.com>.
+//
+// Permission to use, copy, modify, and/or distribute this software for any
+// purpose with or without fee is hereby granted, provided that the above
+// copyright notice and this permission notice appear in all copies.
+//
+// THE SOFTWARE IS PROVIDED "AS IS" AND THE AUTHOR DISCLAIMS ALL WARRANTIES WITH
+// REGARD TO THIS SOFTWARE INCLUDING ALL IMPLIED WARRANTIES OF MERCHANTABILITY
+// AND FITNESS. IN NO EVENT SHALL THE AUTHOR BE LIABLE FOR ANY SPECIAL, DIRECT,
+// INDIRECT, OR CONSEQUENTIAL DAMAGES OR ANY DAMAGES WHATSOEVER RESULTING FROM
+// LOSS OF USE, DATA OR PROFITS, WHETHER IN AN ACTION OF CONTRACT, NEGLIGENCE OR
+// OTHER TORTIOUS ACTION, ARISING OUT OF OR IN CONNECTION WITH THE USE OR
+// PERFORMANCE OF THIS SOFTWARE.
+
+export interface BannerTexts {
+  [key: string]: string;
+}
+
+export function detectLanguage(explicit?: string): string {
+  if (explicit) return explicit;
+
+  const htmlLang = document.documentElement.lang;
+  if (htmlLang) return htmlLang.split("-")[0];
+
+  if (typeof navigator !== "undefined" && navigator.language) {
+    return navigator.language.split("-")[0];
+  }
+
+  return "";
+}
+
+export function interpolate(
+  template: string,
+  vars: Record<string, string>,
+): string {
+  return template.replace(/\{\{(\w+)\}\}/g, (_, key) => vars[key] ?? "");
+}
diff --git a/packages/cookie-banner/src/themed-banner/iife.ts b/packages/cookie-banner/src/themed-banner/iife.ts
index 1a0c283ba..2f0e9a287 100644
--- a/packages/cookie-banner/src/themed-banner/iife.ts
+++ b/packages/cookie-banner/src/themed-banner/iife.ts
@@ -38,6 +38,11 @@ if (script) {
         el.setAttribute("reopen-widget", reopenWidget);
       }
 
+      const lang = script.getAttribute("data-lang");
+      if (lang) {
+        el.setAttribute("lang", lang);
+      }
+
       document.body.appendChild(el);
     };
 
diff --git a/packages/cookie-banner/src/themed-banner/themed-banner.ts b/packages/cookie-banner/src/themed-banner/themed-banner.ts
index f9c603072..9e2b3d250 100644
--- a/packages/cookie-banner/src/themed-banner/themed-banner.ts
+++ b/packages/cookie-banner/src/themed-banner/themed-banner.ts
@@ -15,6 +15,7 @@
 import { registerComponents } from "../components";
 import type { ProboCookieBannerRoot } from "../components/cookie-banner-root";
 import type { BannerConfig } from "../client";
+import { interpolate } from "../i18n";
 import { BRANDING, CHEVRON_DOWN, CLOSE_ICON } from "../html";
 import { THEMED_STYLES } from "./styles";
 
@@ -27,7 +28,7 @@ export class ProboThemedBanner extends HTMLElement {
   }
 
   static get observedAttributes(): string[] {
-    return ["banner-id", "base-url", "reopen-widget"];
+    return ["banner-id", "base-url", "reopen-widget", "lang"];
   }
 
   connectedCallback(): void {
@@ -44,21 +45,21 @@ export class ProboThemedBanner extends HTMLElement {
     const position = this.getAttribute("position") ?? "bottom-left";
     const reopenWidget = this.getAttribute("reopen-widget");
     const reopenAttr = reopenWidget ? ` reopen-widget="${this.esc(reopenWidget)}"` : "";
+    const lang = this.getAttribute("lang");
+    const langAttr = lang ? ` lang="${this.esc(lang)}"` : "";
 
     this.shadow.innerHTML = `
       <style>${THEMED_STYLES}</style>
-      <probo-cookie-banner-root banner-id="${this.esc(bannerId)}" base-url="${this.esc(baseUrl)}"${reopenAttr}>
+      <probo-cookie-banner-root banner-id="${this.esc(bannerId)}" base-url="${this.esc(baseUrl)}"${reopenAttr}${langAttr}>
         <probo-banner>
           <div class="floating" data-position="${this.esc(position)}">
             <div class="card" role="dialog" aria-modal="true" aria-labelledby="probo-banner-title" aria-describedby="probo-banner-desc">
-              <p class="title" id="probo-banner-title">Cookie Preferences</p>
-              <p class="description" id="probo-banner-desc" data-description>
-                We use cookies to improve your experience and analyze site traffic.
-              </p>
+              <p class="title" id="probo-banner-title" data-text="banner_title"></p>
+              <p class="description" id="probo-banner-desc" data-text="banner_description"></p>
               <div class="buttons">
-                <probo-accept-button><button class="btn btn-primary">Accept all</button></probo-accept-button>
-                <probo-reject-button><button class="btn">Reject all</button></probo-reject-button>
-                <probo-customize-button><button class="btn btn-link">Customize</button></probo-customize-button>
+                <probo-accept-button><button class="btn btn-primary" data-text="button_accept_all"></button></probo-accept-button>
+                <probo-reject-button><button class="btn" data-text="button_reject_all"></button></probo-reject-button>
+                <probo-customize-button><button class="btn btn-link" data-text="button_customize"></button></probo-customize-button>
               </div>
               ${BRANDING}
             </div>
@@ -70,16 +71,16 @@ export class ProboThemedBanner extends HTMLElement {
             <div class="card" role="dialog" aria-modal="true" aria-labelledby="probo-panel-title" aria-describedby="probo-panel-desc">
               <div class="panel-header">
                 <div class="panel-header-title">
-                  <p class="title" id="probo-panel-title" style="margin:0">Customise Preferences</p>
-                  <button class="panel-close" data-action="back" aria-label="Close">
+                  <p class="title" id="probo-panel-title" style="margin:0" data-text="panel_title"></p>
+                  <button class="panel-close" data-action="back" data-aria-text="aria_close">
                     ${CLOSE_ICON}
                   </button>
                 </div>
-                <p class="description" id="probo-panel-desc">Choose which cookie categories to allow. Necessary cookies are always active as they are needed for the site to work.</p>
+                <p class="description" id="probo-panel-desc" data-text="panel_description"></p>
               </div>
               <probo-category-list>
                 <template>
-                  <button class="cookie-toggle" data-action="toggle-cookies" aria-expanded="false" aria-label="Show cookie details">
+                  <button class="cookie-toggle" data-action="toggle-cookies" aria-expanded="false" data-aria-text="aria_show_details">
                     ${CHEVRON_DOWN}
                   </button>
                   <div class="category-header">
@@ -98,8 +99,8 @@ export class ProboThemedBanner extends HTMLElement {
                     <template>
                       <div class="cookie-item">
                         <span class="cookie-name" data-slot="name"></span>
-                        <span class="cookie-detail"><span class="cookie-label">Description:</span> <span data-slot="description"></span></span>
-                        <span class="cookie-detail"><span class="cookie-label">Duration:</span> <span data-slot="duration"></span></span>
+                        <span class="cookie-detail" data-label="label_description"><span data-slot="description"></span></span>
+                        <span class="cookie-detail" data-label="label_duration"><span data-slot="duration"></span></span>
                       </div>
                     </template>
                   </probo-cookie-list>
@@ -107,10 +108,10 @@ export class ProboThemedBanner extends HTMLElement {
               </probo-category-list>
               <div class="footer">
                 <div class="buttons">
-                  <probo-accept-button><button class="btn btn-primary">Accept all</button></probo-accept-button>
-                  <probo-reject-button><button class="btn">Reject all</button></probo-reject-button>
+                  <probo-accept-button><button class="btn btn-primary" data-text="button_accept_all"></button></probo-accept-button>
+                  <probo-reject-button><button class="btn" data-text="button_reject_all"></button></probo-reject-button>
                   <probo-save-button>
-                    <button class="btn btn-link" style="flex:1">Save preferences</button>
+                    <button class="btn btn-link" style="flex:1" data-text="button_save"></button>
                   </probo-save-button>
                 </div>
                 ${BRANDING}
@@ -127,7 +128,7 @@ export class ProboThemedBanner extends HTMLElement {
 
     root.addEventListener("probo-ready", (e: Event) => {
       const config = (e as CustomEvent).detail.config as BannerConfig;
-      this.updateDescription(config);
+      this.applyTexts(config);
       if (!config.show_branding) {
         this.shadow.querySelectorAll("[data-branding]").forEach(el => {
           (el as HTMLElement).setAttribute("hidden", "");
@@ -154,19 +155,51 @@ export class ProboThemedBanner extends HTMLElement {
         btn.classList.remove("open");
       }
       btn.setAttribute("aria-expanded", String(open));
-      btn.setAttribute("aria-label", open ? "Hide cookie details" : "Show cookie details");
+      const texts = root.bannerConfig?.texts;
+      const showLabel = texts?.aria_show_details ?? "Show cookie details";
+      const hideLabel = texts?.aria_hide_details ?? "Hide cookie details";
+      btn.setAttribute("aria-label", open ? hideLabel : showLabel);
     });
   }
 
-  private updateDescription(config: BannerConfig): void {
-    const el = this.shadow.querySelector("[data-description]");
-    if (!el) return;
+  private applyTexts(config: BannerConfig): void {
+    const texts = config.texts ?? {};
 
-    let html = "We use cookies to improve your experience and analyze site traffic.";
-    if (config.privacy_policy_url) {
-      html += ` <a href="${this.esc(config.privacy_policy_url)}" target="_blank" rel="noopener noreferrer">Privacy Policy</a>`;
+    const necessaryCategory = config.categories.find(c => c.kind === "NECESSARY");
+    const necessaryCategoryName = necessaryCategory?.name ?? "Necessary";
+
+    this.shadow.querySelectorAll("[data-text]").forEach(el => {
+      const key = el.getAttribute("data-text")!;
+      const raw = texts[key];
+      if (!raw) return;
+
+      if (key === "banner_description") {
+        let link = "";
+        if (config.privacy_policy_url) {
+          const linkText = this.esc(texts.privacy_policy_link_text ?? "Privacy Policy");
+          link = `<a href="${this.esc(config.privacy_policy_url)}" target="_blank" rel="noopener noreferrer">${linkText}</a>`;
+        }
+        el.innerHTML = interpolate(raw, { privacy_policy_link: link });
+      } else if (key === "panel_description") {
+        el.textContent = interpolate(raw, { necessary_category: necessaryCategoryName });
+      } else {
+        el.textContent = raw;
+      }
+    });
+
+    this.shadow.querySelectorAll("[data-aria-text]").forEach(el => {
+      const key = el.getAttribute("data-aria-text")!;
+      const raw = texts[key];
+      if (raw) el.setAttribute("aria-label", raw);
+    });
+
+    const settingsBtn = this.shadow.querySelector("probo-settings-button");
+    if (settingsBtn) {
+      const ariaText = texts.aria_cookie_settings;
+      if (ariaText) {
+        settingsBtn.setAttribute("aria-settings-label", ariaText);
+      }
     }
-    el.innerHTML = html;
   }
 
   private esc(str: string): string {