diff --git a/pkg/coredata/people.go b/pkg/coredata/people.go
index 077c6b62e..1962277b7 100644
--- a/pkg/coredata/people.go
+++ b/pkg/coredata/people.go
@@ -16,6 +16,7 @@ package coredata
 
 import (
 	"context"
+	"errors"
 	"fmt"
 	"maps"
 	"time"
@@ -40,8 +41,16 @@ type (
 	}
 
 	Peoples []*People
+
+	ErrPeopleNotFound struct {
+		Identifier string
+	}
 )
 
+func (e ErrPeopleNotFound) Error() string {
+	return fmt.Sprintf("people not found: %s", e.Identifier)
+}
+
 func (p People) CursorKey(orderBy PeopleOrderField) page.CursorKey {
 	switch orderBy {
 	case PeopleOrderFieldCreatedAt:
@@ -98,6 +107,55 @@ LIMIT 1;
 	return nil
 }
 
+func (p *People) LoadByEmail(
+	ctx context.Context,
+	conn pg.Conn,
+	scope Scoper,
+	primaryEmailAddress string,
+) error {
+	q := `
+	SELECT
+		id,
+		organization_id,
+		kind,
+		user_id,
+		full_name,
+		primary_email_address,
+		additional_email_addresses,
+		created_at,
+		updated_at
+	FROM
+		peoples
+	WHERE
+		%s
+		AND primary_email_address = @primary_email_address
+	LIMIT 1;
+	`
+
+	q = fmt.Sprintf(q, scope.SQLFragment())
+
+	args := pgx.StrictNamedArgs{"primary_email_address": primaryEmailAddress}
+	maps.Copy(args, scope.SQLArguments())
+
+	rows, err := conn.Query(ctx, q, args)
+	if err != nil {
+		return fmt.Errorf("cannot query people: %w", err)
+	}
+
+	people, err := pgx.CollectExactlyOneRow(rows, pgx.RowToStructByName[People])
+	if err != nil {
+		if errors.Is(err, pgx.ErrNoRows) {
+			return &ErrPeopleNotFound{Identifier: primaryEmailAddress}
+		}
+
+		return fmt.Errorf("cannot collect people: %w", err)
+	}
+
+	*p = people
+
+	return nil
+}
+
 func (p *People) LoadByUserID(
 	ctx context.Context,
 	conn pg.Conn,
@@ -135,6 +193,10 @@ LIMIT 1;
 
 	people, err := pgx.CollectExactlyOneRow(rows, pgx.RowToStructByName[People])
 	if err != nil {
+		if errors.Is(err, pgx.ErrNoRows) {
+			return &ErrPeopleNotFound{Identifier: userID.String()}
+		}
+
 		return fmt.Errorf("cannot collect people: %w", err)
 	}
 
diff --git a/pkg/usrmgr/usrmgr.go b/pkg/usrmgr/usrmgr.go
index 9d0057975..f4eabc271 100644
--- a/pkg/usrmgr/usrmgr.go
+++ b/pkg/usrmgr/usrmgr.go
@@ -660,6 +660,34 @@ func (s Service) InviteUser(
 				return fmt.Errorf("cannot insert user organization: %w", err)
 			}
 
+			people := &coredata.People{}
+			scope := coredata.NewScope(organizationID.TenantID())
+			if err := people.LoadByEmail(ctx, tx, scope, emailAddress); err != nil {
+				var errPeopleNotFound *coredata.ErrPeopleNotFound
+
+				if errors.As(err, &errPeopleNotFound) {
+					people = &coredata.People{
+						ID:                       gid.New(organizationID.TenantID(), coredata.PeopleEntityType),
+						OrganizationID:           organizationID,
+						UserID:                   &user.ID,
+						FullName:                 fullName,
+						PrimaryEmailAddress:      emailAddress,
+						Kind:                     coredata.PeopleKindContractor,
+						AdditionalEmailAddresses: []string{},
+						CreatedAt:                time.Now(),
+						UpdatedAt:                time.Now(),
+					}
+
+					if err := people.Insert(ctx, tx, scope); err != nil {
+						return fmt.Errorf("cannot insert people: %w", err)
+					}
+
+					return nil
+				}
+
+				return fmt.Errorf("cannot load people by email: %w", err)
+			}
+
 			return nil
 		},
 	)