Filter first-party domains from tracker mapping

Tracker scripts loaded through a first-party reverse proxy (e.g.
t.probo.com proxying PostHog) share the scanned site's eTLD+1 and
were incorrectly matched against the site owner's own
CommonThirdParty entry in matchByDomain. This caused trackers like
ph_phc_* to be attributed to the site owner instead of PostHog.

Load the CookieBanner origin in Process and pass it to both
matchByDomain and identifyWithAgent. Both now filter out initiator
domains whose eTLD+1 matches the site before querying the catalog
or feeding domains to the LLM agent. The prompt is also updated to
warn about proxy domains.

Signed-off-by: Émile Ré <emile@probo.com>

pkg/cookiebanner/prompts/tracker_identification.txt.tmpl

@@ -23,6 +23,7 @@ Return a structured JSON response with:
    - For localStorage keys, include the type: "[name] localStorage tracking script".
    - If the first query returns nothing useful, broaden: "[name] web tracker" or "site:[domain] cookie documentation".
    - Stop searching once you get a confident match; do not exhaust all query slots if the first one succeeds.
+   - When evaluating web search results, verify that the tracker name discussed in the result shares a meaningful prefix with the pattern you are identifying. Trackers with different prefixes are distinct — for example, _hjCookieTest (Hotjar's _hj prefix) must not be confused with a pattern named cookietest (no _hj prefix). If the search result discusses a tracker whose prefix does not match, discard it and continue searching or lower your confidence.
 
 4. Common cookie naming conventions to recognize:
    - _ga*, _gid, _gat*: Google Analytics
@@ -35,7 +36,7 @@ Return a structured JSON response with:
    - hubspot*: HubSpot
    - _cls_*: Clarity (Microsoft)
 
-5. The observed domains are strong signals. If the cookie comes from a well-known tracking domain (e.g. doubleclick.net, facebook.com, analytics.google.com), that is strong evidence of the third party.
+5. The observed domains are useful signals but not conclusive on their own. Many sites load third-party tracker scripts through a first-party reverse proxy (e.g. t.example.com proxying PostHog). When a domain matches the scanned site, it reveals nothing about which third party set the tracker — rely on the naming convention or a database/web search instead. First-party proxy domains are filtered before they reach you, but if you still see the scanned site's own domain, ignore it as evidence. Well-known third-party tracking domains (e.g. doubleclick.net, facebook.com, analytics.google.com) remain strong evidence.
 
 6. Be conservative with confidence:
    - 0.9-1.0: exact pattern match found in database or unmistakable naming convention + matching domain
@@ -45,6 +46,8 @@ Return a structured JSON response with:
 
 7. If you truly cannot identify the tracker, set third_party_name to an empty string and confidence below 0.3.
 
-8. For the category field, use one of: {{.Categories}}.
+8. Only attribute a tracker to a company or service when you have concrete evidence: a database match, an unmistakable naming convention, or a clear web search result. Never guess or invent attributions based on vague similarity or general knowledge. If no evidence supports a match, return an empty third_party_name with confidence below 0.3.
+
+9. For the category field, use one of: {{.Categories}}.
    Most cookies fall under ANALYTICS or MARKETING.
 </instructions>

pkg/cookiebanner/tracker_mapping_worker.go

@@ -29,6 +29,7 @@ import (
 	"go.probo.inc/probo/pkg/llm"
 	"go.probo.inc/probo/pkg/slug"
 	"go.probo.inc/probo/pkg/thirdparty"
+	"go.probo.inc/probo/pkg/uri"
 )
 
 type trackerMappingHandler struct {
@@ -109,20 +110,27 @@ func (h *trackerMappingHandler) Process(ctx context.Context, tp coredata.Tracker
 			if tp.CommonTrackerPatternID != nil {
 				commonPatternID = tp.CommonTrackerPatternID
 			} else {
+				scope := coredata.NewScopeFromObjectID(tp.ID)
+
+				var banner coredata.CookieBanner
+				if err := banner.LoadByID(ctx, tx, scope, tp.CookieBannerID); err != nil {
+					return fmt.Errorf("cannot load cookie banner for domain filtering: %w", err)
+				}
+
 				commonPatternID, err = h.matchByPattern(ctx, tx, tp)
 				if err != nil {
 					return fmt.Errorf("cannot match by pattern: %w", err)
 				}
 
 				if commonPatternID == nil {
-					commonPatternID, err = h.matchByDomain(ctx, tx, tp)
+					commonPatternID, err = h.matchByDomain(ctx, tx, tp, banner.Origin)
 					if err != nil {
 						return fmt.Errorf("cannot match by domain: %w", err)
 					}
 				}
 
 				if commonPatternID == nil && h.mappingAgent != nil {
-					commonPatternID, err = h.identifyWithAgent(ctx, tx, tp)
+					commonPatternID, err = h.identifyWithAgent(ctx, tx, tp, banner.Origin)
 					if err != nil {
 						return fmt.Errorf("cannot identify with agent: %w", err)
 					}
@@ -212,10 +220,16 @@ func (h *trackerMappingHandler) matchByPattern(
 // overlap the pattern's observed initiator domains, and upserts a
 // CommonTrackerPattern linking the two. As with matchByPattern,
 // third-party resolution is deferred to promoteThirdParty.
+//
+// Domains that share the scanned site's eTLD+1 are filtered out before
+// querying. Tracker scripts loaded through a first-party proxy (e.g.
+// t.probo.com proxying PostHog on a probo.com site) would otherwise
+// match the site owner's own CommonThirdParty entry.
 func (h *trackerMappingHandler) matchByDomain(
 	ctx context.Context,
 	tx pg.Tx,
 	tp coredata.TrackerPattern,
+	siteOrigin string,
 ) (*gid.GID, error) {
 	var trackers coredata.DetectedTrackers
 
@@ -224,6 +238,8 @@ func (h *trackerMappingHandler) matchByDomain(
 		return nil, fmt.Errorf("cannot load initiator domains: %w", err)
 	}
 
+	domains = uri.FilterFirstPartyDomains(domains, siteOrigin)
+
 	if len(domains) == 0 {
 		return nil, nil
 	}
@@ -266,6 +282,7 @@ func (h *trackerMappingHandler) identifyWithAgent(
 	ctx context.Context,
 	tx pg.Tx,
 	tp coredata.TrackerPattern,
+	siteOrigin string,
 ) (*gid.GID, error) {
 	var trackers coredata.DetectedTrackers
 
@@ -274,6 +291,8 @@ func (h *trackerMappingHandler) identifyWithAgent(
 		h.logger.WarnCtx(ctx, "cannot load initiator domains for agent", log.Error(err))
 	}
 
+	domains = uri.FilterFirstPartyDomains(domains, siteOrigin)
+
 	prompt := buildAgentPrompt(tp, domains)
 
 	agentCtx, cancel := context.WithTimeout(ctx, agentTimeout)