diff --git a/pkg/cmd/browse/browse.go b/pkg/cmd/browse/browse.go
new file mode 100644
index 000000000..b59ebf10b
--- /dev/null
+++ b/pkg/cmd/browse/browse.go
@@ -0,0 +1,118 @@
+// Copyright (c) 2026 Probo Inc <hello@getprobo.com>.
+//
+// Permission to use, copy, modify, and/or distribute this software for any
+// purpose with or without fee is hereby granted, provided that the above
+// copyright notice and this permission notice appear in all copies.
+//
+// THE SOFTWARE IS PROVIDED "AS IS" AND THE AUTHOR DISCLAIMS ALL WARRANTIES WITH
+// REGARD TO THIS SOFTWARE INCLUDING ALL IMPLIED WARRANTIES OF MERCHANTABILITY
+// AND FITNESS. IN NO EVENT SHALL THE AUTHOR BE LIABLE FOR ANY SPECIAL, DIRECT,
+// INDIRECT, OR CONSEQUENTIAL DAMAGES OR ANY DAMAGES WHATSOEVER RESULTING FROM
+// LOSS OF USE, DATA OR PROFITS, WHETHER IN AN ACTION OF CONTRACT, NEGLIGENCE OR
+// OTHER TORTIOUS ACTION, ARISING OUT OF OR IN CONNECTION WITH THE USE OR
+// PERFORMANCE OF THIS SOFTWARE.
+
+package browse
+
+import (
+	"fmt"
+	"os/exec"
+	"runtime"
+
+	"github.com/spf13/cobra"
+	"go.probo.inc/probo/pkg/cmd/cmdutil"
+)
+
+func NewCmdBrowse(f *cmdutil.Factory) *cobra.Command {
+	var (
+		flagOrg       string
+		flagNoBrowser bool
+	)
+
+	cmd := &cobra.Command{
+		Use:     "browse",
+		Short:   "Open Probo in the browser",
+		Long:    "Open the Probo console in the default web browser.",
+		Aliases: []string{"open"},
+		Example: `  # Open the Probo console in the browser
+  proboctl browse
+
+  # Print the URL without opening the browser
+  proboctl browse --no-browser
+
+  # Open a specific organization
+  proboctl browse --org <org-id>`,
+		RunE: func(cmd *cobra.Command, args []string) error {
+			cfg, err := f.Config()
+			if err != nil {
+				return err
+			}
+
+			host, hc, err := cfg.DefaultHost()
+			if err != nil {
+				return err
+			}
+
+			if flagOrg == "" {
+				flagOrg = hc.Organization
+			}
+
+			var url string
+			if flagOrg != "" {
+				url = fmt.Sprintf("https://%s/organizations/%s", host, flagOrg)
+			} else {
+				url = fmt.Sprintf("https://%s", host)
+			}
+
+			if flagNoBrowser || f.IOStreams.ForceNonInteractive {
+				_, _ = fmt.Fprintln(f.IOStreams.Out, url)
+				return nil
+			}
+
+			browser := cfg.Browser
+			if err := openBrowser(url, browser); err != nil {
+				_, _ = fmt.Fprintln(f.IOStreams.Out, url)
+			}
+
+			return nil
+		},
+	}
+
+	cmd.Flags().BoolVarP(
+		&flagNoBrowser,
+		"no-browser",
+		"n",
+		false,
+		"Print the URL instead of opening it",
+	)
+
+	cmd.Flags().StringVar(
+		&flagOrg,
+		"org",
+		"",
+		"Organization ID (defaults to the current organization)",
+	)
+
+	return cmd
+}
+
+func openBrowser(url, browser string) error {
+	if browser != "" {
+		return exec.Command("sh", "-c", browser+" \"$0\"", url).Start()
+	}
+
+	switch runtime.GOOS {
+	case "darwin":
+		return exec.Command("open", url).Start()
+	case "linux":
+		return exec.Command("xdg-open", url).Start()
+	case "windows":
+		return exec.Command(
+			"rundll32",
+			"url.dll,FileProtocolHandler",
+			url,
+		).Start()
+	default:
+		return fmt.Errorf("unsupported platform")
+	}
+}