diff --git a/GNUmakefile b/GNUmakefile
index 748d7580c..5bdc0757b 100644
--- a/GNUmakefile
+++ b/GNUmakefile
@@ -50,6 +50,9 @@ PROBOD_SRC=	cmd/probod/main.go
 PRB_BIN=	bin/prb
 PRB_SRC=	cmd/prb/main.go
 
+PROBOCTL_BIN=	bin/proboctl
+PROBOCTL_SRC=	cmd/proboctl/main.go
+
 PROBOD_BOOTSTRAP_BIN=	bin/probod-bootstrap
 PROBOD_BOOTSTRAP_SRC=	cmd/probod-bootstrap/main.go
 
@@ -149,7 +152,7 @@ coverage-combined: coverage-report test-e2e-coverage ## Generate combined covera
 	$(GO) tool cover -html=coverage-combined.out -o=coverage-combined.html
 
 .PHONY: build
-build: bin/probod bin/prb bin/probod-bootstrap
+build: bin/probod bin/prb bin/proboctl bin/probod-bootstrap
 
 CFG_DEV_OAUTH2_KEY = cfg/.dev-oauth2-signing-key.pem
 DEV_ENV            = .env
@@ -236,6 +239,10 @@ bin/probod: pkg/server/api/connect/v1/schema/schema.go \
 bin/prb:
 	$(GO_BUILD) -o $(PRB_BIN) $(PRB_SRC)
 
+.PHONY: bin/proboctl
+bin/proboctl:
+	$(GO_BUILD) -o $(PROBOCTL_BIN) $(PROBOCTL_SRC)
+
 .PHONY: bin/probod-bootstrap
 bin/probod-bootstrap:
 	$(GO_BUILD) -o $(PROBOD_BOOTSTRAP_BIN) $(PROBOD_BOOTSTRAP_SRC)
diff --git a/cmd/proboctl/main.go b/cmd/proboctl/main.go
new file mode 100644
index 000000000..60fdc5849
--- /dev/null
+++ b/cmd/proboctl/main.go
@@ -0,0 +1,35 @@
+// Copyright (c) 2026 Probo Inc <hello@getprobo.com>.
+//
+// Permission to use, copy, modify, and/or distribute this software for any
+// purpose with or without fee is hereby granted, provided that the above
+// copyright notice and this permission notice appear in all copies.
+//
+// THE SOFTWARE IS PROVIDED "AS IS" AND THE AUTHOR DISCLAIMS ALL WARRANTIES WITH
+// REGARD TO THIS SOFTWARE INCLUDING ALL IMPLIED WARRANTIES OF MERCHANTABILITY
+// AND FITNESS. IN NO EVENT SHALL THE AUTHOR BE LIABLE FOR ANY SPECIAL, DIRECT,
+// INDIRECT, OR CONSEQUENTIAL DAMAGES OR ANY DAMAGES WHATSOEVER RESULTING FROM
+// LOSS OF USE, DATA OR PROFITS, WHETHER IN AN ACTION OF CONTRACT, NEGLIGENCE OR
+// OTHER TORTIOUS ACTION, ARISING OUT OF OR IN CONNECTION WITH THE USE OR
+// PERFORMANCE OF THIS SOFTWARE.
+
+package main
+
+import (
+	"fmt"
+	"os"
+
+	"go.probo.inc/probo/pkg/proboctl"
+)
+
+var (
+	version string = "unknown"
+)
+
+func main() {
+	cmd := proboctl.NewRootCmd(version)
+
+	if err := cmd.Execute(); err != nil {
+		fmt.Fprintf(os.Stderr, "Error: %s\n", err)
+		os.Exit(1)
+	}
+}
diff --git a/pkg/proboctl/cookiebanner/cookiebanner.go b/pkg/proboctl/cookiebanner/cookiebanner.go
new file mode 100644
index 000000000..e0f12d7af
--- /dev/null
+++ b/pkg/proboctl/cookiebanner/cookiebanner.go
@@ -0,0 +1,72 @@
+// Copyright (c) 2026 Probo Inc <hello@getprobo.com>.
+//
+// Permission to use, copy, modify, and/or distribute this software for any
+// purpose with or without fee is hereby granted, provided that the above
+// copyright notice and this permission notice appear in all copies.
+//
+// THE SOFTWARE IS PROVIDED "AS IS" AND THE AUTHOR DISCLAIMS ALL WARRANTIES WITH
+// REGARD TO THIS SOFTWARE INCLUDING ALL IMPLIED WARRANTIES OF MERCHANTABILITY
+// AND FITNESS. IN NO EVENT SHALL THE AUTHOR BE LIABLE FOR ANY SPECIAL, DIRECT,
+// INDIRECT, OR CONSEQUENTIAL DAMAGES OR ANY DAMAGES WHATSOEVER RESULTING FROM
+// LOSS OF USE, DATA OR PROFITS, WHETHER IN AN ACTION OF CONTRACT, NEGLIGENCE OR
+// OTHER TORTIOUS ACTION, ARISING OUT OF OR IN CONNECTION WITH THE USE OR
+// PERFORMANCE OF THIS SOFTWARE.
+
+package cookiebanner
+
+import (
+	"context"
+	"fmt"
+	"strconv"
+
+	"github.com/spf13/cobra"
+	"go.gearno.de/kit/pg"
+	"go.probo.inc/probo/pkg/cookiebanner"
+	"go.probo.inc/probo/pkg/gid"
+)
+
+type pgClientFactory func() (*pg.Client, error)
+
+func NewCmdCookieBanner(newPG pgClientFactory) *cobra.Command {
+	cmd := &cobra.Command{
+		Use:   "cookie-banner <command>",
+		Short: "Manage cookie banners",
+	}
+
+	cmd.AddCommand(newCmdSetBranding(newPG))
+
+	return cmd
+}
+
+func newCmdSetBranding(newPG pgClientFactory) *cobra.Command {
+	return &cobra.Command{
+		Use:   "set-branding <banner-id> <true|false>",
+		Short: "Enable or disable 'Powered by Probo' branding on a banner",
+		Args:  cobra.ExactArgs(2),
+		RunE: func(cmd *cobra.Command, args []string) error {
+			bannerID, err := gid.ParseGID(args[0])
+			if err != nil {
+				return fmt.Errorf("invalid banner ID: %w", err)
+			}
+
+			show, err := strconv.ParseBool(args[1])
+			if err != nil {
+				return fmt.Errorf("invalid boolean value %q: use true or false", args[1])
+			}
+
+			pgClient, err := newPG()
+			if err != nil {
+				return fmt.Errorf("cannot connect to database: %w", err)
+			}
+			defer pgClient.Close()
+
+			svc := cookiebanner.NewService(pgClient)
+			if err := svc.SetShowBranding(context.Background(), bannerID, show); err != nil {
+				return err
+			}
+
+			fmt.Fprintf(cmd.OutOrStdout(), "show_branding set to %v for banner %s\n", show, bannerID)
+			return nil
+		},
+	}
+}
diff --git a/pkg/proboctl/root.go b/pkg/proboctl/root.go
new file mode 100644
index 000000000..bfe6fc4b6
--- /dev/null
+++ b/pkg/proboctl/root.go
@@ -0,0 +1,102 @@
+// Copyright (c) 2026 Probo Inc <hello@getprobo.com>.
+//
+// Permission to use, copy, modify, and/or distribute this software for any
+// purpose with or without fee is hereby granted, provided that the above
+// copyright notice and this permission notice appear in all copies.
+//
+// THE SOFTWARE IS PROVIDED "AS IS" AND THE AUTHOR DISCLAIMS ALL WARRANTIES WITH
+// REGARD TO THIS SOFTWARE INCLUDING ALL IMPLIED WARRANTIES OF MERCHANTABILITY
+// AND FITNESS. IN NO EVENT SHALL THE AUTHOR BE LIABLE FOR ANY SPECIAL, DIRECT,
+// INDIRECT, OR CONSEQUENTIAL DAMAGES OR ANY DAMAGES WHATSOEVER RESULTING FROM
+// LOSS OF USE, DATA OR PROFITS, WHETHER IN AN ACTION OF CONTRACT, NEGLIGENCE OR
+// OTHER TORTIOUS ACTION, ARISING OUT OF OR IN CONNECTION WITH THE USE OR
+// PERFORMANCE OF THIS SOFTWARE.
+
+package proboctl
+
+import (
+	"fmt"
+	"os"
+	"strconv"
+
+	"github.com/jackc/pgx/v5"
+	"github.com/spf13/cobra"
+	"go.gearno.de/kit/pg"
+	"go.probo.inc/probo/pkg/proboctl/cookiebanner"
+)
+
+func NewRootCmd(version string) *cobra.Command {
+	var pgDSN string
+
+	cmd := &cobra.Command{
+		Use:           "proboctl <command> [flags]",
+		Short:         "Probo internal admin CLI",
+		Long:          "proboctl is an internal tool for Probo staff to manage parameters not exposed through the public API.",
+		SilenceUsage:  true,
+		SilenceErrors: true,
+	}
+
+	cmd.PersistentFlags().StringVar(&pgDSN, "pg-dsn", "", "PostgreSQL connection string (also PG_DSN env var)")
+
+	newPG := func() (*pg.Client, error) {
+		return newPGClient(pgDSN)
+	}
+
+	cmd.AddCommand(cookiebanner.NewCmdCookieBanner(newPG))
+
+	return cmd
+}
+
+func newPGClient(flagDSN string) (*pg.Client, error) {
+	dsn := flagDSN
+	if dsn == "" {
+		dsn = os.Getenv("PG_DSN")
+	}
+
+	var addr, user, pass, db string
+
+	if dsn != "" {
+		cfg, err := pgx.ParseConfig(dsn)
+		if err != nil {
+			return nil, fmt.Errorf("invalid DSN: %w", err)
+		}
+		addr = fmt.Sprintf("%s:%d", cfg.Host, cfg.Port)
+		user = cfg.User
+		pass = cfg.Password
+		db = cfg.Database
+	} else {
+		addr = envOrDefault("PG_ADDR", "localhost:5432")
+		user = envOrDefault("PG_USERNAME", "postgres")
+		pass = envOrDefault("PG_PASSWORD", "postgres")
+		db = envOrDefault("PG_DATABASE", "probod")
+	}
+
+	poolSize := envIntOrDefault("PG_POOL_SIZE", 2)
+
+	opts := []pg.Option{
+		pg.WithAddr(addr),
+		pg.WithUser(user),
+		pg.WithPassword(pass),
+		pg.WithDatabase(db),
+		pg.WithPoolSize(int32(poolSize)),
+	}
+
+	return pg.NewClient(opts...)
+}
+
+func envOrDefault(key, fallback string) string {
+	if v := os.Getenv(key); v != "" {
+		return v
+	}
+	return fallback
+}
+
+func envIntOrDefault(key string, fallback int) int {
+	if v := os.Getenv(key); v != "" {
+		if n, err := strconv.Atoi(v); err == nil {
+			return n
+		}
+		fmt.Fprintf(os.Stderr, "warning: invalid %s value %q, using default %d\n", key, v, fallback)
+	}
+	return fallback
+}