Add proboctl CLI and move seed commands into it

Introduce a new proboctl Cobra CLI for Probo instance management
that connects directly to PostgreSQL. Move the standalone
common-third-parties-import and common-tracker-patterns-import
commands into proboctl as `proboctl seed common-third-parties`
and `proboctl seed common-tracker-patterns`, replacing flag-based
PG connection with a shared factory pattern.

Signed-off-by: Émile Ré <emile@probo.com>

GNUmakefile

@@ -25,10 +25,12 @@ DOCKER_COMPOSE=	$(DOCKER) compose -f compose.yaml $(DOCKER_COMPOSE_FLAGS)
 PRB_VERSION=             $(shell cat cmd/prb/VERSION)
 PROBOD_VERSION=          $(shell cat cmd/probod/VERSION)
 PROBOD_BOOTSTRAP_VERSION=$(shell cat cmd/probod-bootstrap/VERSION)
+PROBOCTL_VERSION=        $(shell cat cmd/proboctl/VERSION)
 
 PRB_LDFLAGS=             -ldflags "-X 'main.version=$(PRB_VERSION)'"
 PROBOD_LDFLAGS=          -ldflags "-X 'main.version=$(PROBOD_VERSION)' -X 'main.env=prod'"
 PROBOD_BOOTSTRAP_LDFLAGS=-ldflags "-X 'main.version=$(PROBOD_BOOTSTRAP_VERSION)'"
+PROBOCTL_LDFLAGS=        -ldflags "-X 'main.version=$(PROBOCTL_VERSION)'"
 
 GCFLAGS=	-gcflags="-e"
 
@@ -73,6 +75,9 @@ PRB_SRC=	cmd/prb/main.go
 PROBOD_BOOTSTRAP_BIN=	bin/probod-bootstrap
 PROBOD_BOOTSTRAP_SRC=	cmd/probod-bootstrap/main.go
 
+PROBOCTL_BIN=	bin/proboctl
+PROBOCTL_SRC=	cmd/proboctl/main.go
+
 ifdef WITH_APPS
 GENERATED += relay
 EMBEDDED += \
@@ -172,7 +177,7 @@ coverage-combined: coverage-report test-e2e-coverage ## Generate combined covera
 	$(GO) tool cover -html=coverage-combined.out -o=coverage-combined.html
 
 .PHONY: build
-build: $(PROBOD_BIN) bin/prb bin/probod-bootstrap
+build: $(PROBOD_BIN) bin/prb bin/probod-bootstrap bin/proboctl
 
 CFG_DEV_OAUTH2_KEY = cfg/.dev-oauth2-signing-key.pem
 DEV_ENV            = .env
@@ -252,6 +257,10 @@ bin/prb:
 $(PROBOD_BOOTSTRAP_BIN):
 	$(GO_BUILD) $(PROBOD_BOOTSTRAP_LDFLAGS) -o $(PROBOD_BOOTSTRAP_BIN) $(PROBOD_BOOTSTRAP_SRC)
 
+.PHONY: bin/proboctl
+bin/proboctl:
+	$(GO_BUILD) $(PROBOCTL_LDFLAGS) -o $(PROBOCTL_BIN) $(PROBOCTL_SRC)
+
 .PHONY: @probo/emails
 @probo/emails:
 	$(NPM) --workspace $@ run build

cmd/proboctl/CHANGELOG.md

@@ -0,0 +1 @@
+# Changelog

cmd/proboctl/VERSION

@@ -0,0 +1 @@
+0.0.0

cmd/proboctl/main.go

@@ -0,0 +1,42 @@
+// Copyright (c) 2026 Probo Inc <hello@getprobo.com>.
+//
+// Permission to use, copy, modify, and/or distribute this software for any
+// purpose with or without fee is hereby granted, provided that the above
+// copyright notice and this permission notice appear in all copies.
+//
+// THE SOFTWARE IS PROVIDED "AS IS" AND THE AUTHOR DISCLAIMS ALL WARRANTIES WITH
+// REGARD TO THIS SOFTWARE INCLUDING ALL IMPLIED WARRANTIES OF MERCHANTABILITY
+// AND FITNESS. IN NO EVENT SHALL THE AUTHOR BE LIABLE FOR ANY SPECIAL, DIRECT,
+// INDIRECT, OR CONSEQUENTIAL DAMAGES OR ANY DAMAGES WHATSOEVER RESULTING FROM
+// LOSS OF USE, DATA OR PROFITS, WHETHER IN AN ACTION OF CONTRACT, NEGLIGENCE OR
+// OTHER TORTIOUS ACTION, ARISING OUT OF OR IN CONNECTION WITH THE USE OR
+// PERFORMANCE OF THIS SOFTWARE.
+
+package main
+
+import (
+	"fmt"
+	"os"
+
+	"go.probo.inc/probo/pkg/cmd/iostreams"
+	"go.probo.inc/probo/pkg/proboctl/cmdutil"
+	"go.probo.inc/probo/pkg/proboctl/root"
+)
+
+var version string = "unknown"
+
+func main() {
+	ios := iostreams.System()
+
+	f := &cmdutil.Factory{
+		IOStreams: ios,
+		Version:   version,
+	}
+
+	cmd := root.NewCmdRoot(f)
+
+	if err := cmd.Execute(); err != nil {
+		fmt.Fprintf(os.Stderr, "Error: %s\n", err)
+		os.Exit(1)
+	}
+}

pkg/proboctl/cmdutil/cmdutil.go

@@ -0,0 +1,36 @@
+// Copyright (c) 2026 Probo Inc <hello@getprobo.com>.
+//
+// Permission to use, copy, modify, and/or distribute this software for any
+// purpose with or without fee is hereby granted, provided that the above
+// copyright notice and this permission notice appear in all copies.
+//
+// THE SOFTWARE IS PROVIDED "AS IS" AND THE AUTHOR DISCLAIMS ALL WARRANTIES WITH
+// REGARD TO THIS SOFTWARE INCLUDING ALL IMPLIED WARRANTIES OF MERCHANTABILITY
+// AND FITNESS. IN NO EVENT SHALL THE AUTHOR BE LIABLE FOR ANY SPECIAL, DIRECT,
+// INDIRECT, OR CONSEQUENTIAL DAMAGES OR ANY DAMAGES WHATSOEVER RESULTING FROM
+// LOSS OF USE, DATA OR PROFITS, WHETHER IN AN ACTION OF CONTRACT, NEGLIGENCE OR
+// OTHER TORTIOUS ACTION, ARISING OUT OF OR IN CONNECTION WITH THE USE OR
+// PERFORMANCE OF THIS SOFTWARE.
+
+package cmdutil
+
+import (
+	"fmt"
+
+	"go.gearno.de/kit/pg"
+	"go.probo.inc/probo/pkg/cmd/iostreams"
+	"go.probo.inc/probo/pkg/proboctl/pgconn"
+)
+
+type Factory struct {
+	IOStreams *iostreams.IOStreams
+	Version   string
+	PgDSN     string
+}
+
+func (f *Factory) PgClient() (*pg.Client, error) {
+	if f.PgDSN == "" {
+		return nil, fmt.Errorf("set --pg-dsn or DATABASE_URL")
+	}
+	return pgconn.NewPgClientFromDSN(f.PgDSN)
+}

pkg/proboctl/pgconn/pgconn.go

@@ -0,0 +1,66 @@
+// Copyright (c) 2026 Probo Inc <hello@getprobo.com>.
+//
+// Permission to use, copy, modify, and/or distribute this software for any
+// purpose with or without fee is hereby granted, provided that the above
+// copyright notice and this permission notice appear in all copies.
+//
+// THE SOFTWARE IS PROVIDED "AS IS" AND THE AUTHOR DISCLAIMS ALL WARRANTIES WITH
+// REGARD TO THIS SOFTWARE INCLUDING ALL IMPLIED WARRANTIES OF MERCHANTABILITY
+// AND FITNESS. IN NO EVENT SHALL THE AUTHOR BE LIABLE FOR ANY SPECIAL, DIRECT,
+// INDIRECT, OR CONSEQUENTIAL DAMAGES OR ANY DAMAGES WHATSOEVER RESULTING FROM
+// LOSS OF USE, DATA OR PROFITS, WHETHER IN AN ACTION OF CONTRACT, NEGLIGENCE OR
+// OTHER TORTIOUS ACTION, ARISING OUT OF OR IN CONNECTION WITH THE USE OR
+// PERFORMANCE OF THIS SOFTWARE.
+
+package pgconn
+
+import (
+	"fmt"
+	"net"
+	"net/url"
+
+	"go.gearno.de/kit/pg"
+)
+
+func NewPgClientFromDSN(dsn string) (*pg.Client, error) {
+	u, err := url.Parse(dsn)
+	if err != nil {
+		return nil, fmt.Errorf("cannot parse DSN (check URL format)")
+	}
+
+	var opts []pg.Option
+
+	switch u.Query().Get("sslmode") {
+	case "", "disable":
+	case "require":
+		opts = append(opts, pg.WithUnsecureTLS())
+	case "prefer":
+		return nil, fmt.Errorf(
+			"unsupported sslmode %q (prefer fallback semantics are not supported)",
+			u.Query().Get("sslmode"),
+		)
+	default:
+		return nil, fmt.Errorf("unsupported sslmode %q", u.Query().Get("sslmode"))
+	}
+
+	if u.Host != "" {
+		host := u.Host
+		if u.Port() == "" {
+			host = net.JoinHostPort(u.Hostname(), "5432")
+		}
+		opts = append(opts, pg.WithAddr(host))
+	}
+
+	if u.User != nil {
+		opts = append(opts, pg.WithUser(u.User.Username()))
+		if password, ok := u.User.Password(); ok {
+			opts = append(opts, pg.WithPassword(password))
+		}
+	}
+
+	if len(u.Path) > 1 {
+		opts = append(opts, pg.WithDatabase(u.Path[1:]))
+	}
+
+	return pg.NewClient(opts...)
+}

pkg/proboctl/root/root.go

@@ -0,0 +1,45 @@
+// Copyright (c) 2026 Probo Inc <hello@getprobo.com>.
+//
+// Permission to use, copy, modify, and/or distribute this software for any
+// purpose with or without fee is hereby granted, provided that the above
+// copyright notice and this permission notice appear in all copies.
+//
+// THE SOFTWARE IS PROVIDED "AS IS" AND THE AUTHOR DISCLAIMS ALL WARRANTIES WITH
+// REGARD TO THIS SOFTWARE INCLUDING ALL IMPLIED WARRANTIES OF MERCHANTABILITY
+// AND FITNESS. IN NO EVENT SHALL THE AUTHOR BE LIABLE FOR ANY SPECIAL, DIRECT,
+// INDIRECT, OR CONSEQUENTIAL DAMAGES OR ANY DAMAGES WHATSOEVER RESULTING FROM
+// LOSS OF USE, DATA OR PROFITS, WHETHER IN AN ACTION OF CONTRACT, NEGLIGENCE OR
+// OTHER TORTIOUS ACTION, ARISING OUT OF OR IN CONNECTION WITH THE USE OR
+// PERFORMANCE OF THIS SOFTWARE.
+
+package root
+
+import (
+	"os"
+
+	"github.com/spf13/cobra"
+	"go.probo.inc/probo/pkg/proboctl/cmdutil"
+	"go.probo.inc/probo/pkg/proboctl/seed"
+	"go.probo.inc/probo/pkg/proboctl/version"
+)
+
+func NewCmdRoot(f *cmdutil.Factory) *cobra.Command {
+	cmd := &cobra.Command{
+		Use:           "proboctl <command> [flags]",
+		Short:         "Probo instance management CLI",
+		SilenceUsage:  true,
+		SilenceErrors: true,
+	}
+
+	cmd.PersistentFlags().StringVar(
+		&f.PgDSN,
+		"pg-dsn",
+		os.Getenv("DATABASE_URL"),
+		"PostgreSQL connection URL (default: DATABASE_URL env)",
+	)
+
+	cmd.AddCommand(seed.NewCmdSeed(f))
+	cmd.AddCommand(version.NewCmdVersion(f))
+
+	return cmd
+}

pkg/proboctl/seed/common-third-parties/common_third_parties.go

@@ -12,24 +12,14 @@
 // OTHER TORTIOUS ACTION, ARISING OUT OF OR IN CONNECTION WITH THE USE OR
 // PERFORMANCE OF THIS SOFTWARE.
 
-// Command common-third-parties-import seeds the common_third_parties table from
+package commonthirdparties
-// packages/thirdParties/data.json. It is idempotent: re-running upserts on conflict
-// (slug) so existing rows keep their id and created_at.
-//
-// When -fetch-logos is set, the tool inspects each third party's website to
-// find the best available logo (SVG icon, apple-touch-icon, etc.) and stores
-// it in S3 as a public file, linking it to each common third party via
-// logo_file_id.
-package main
 
 import (
 	"bytes"
 	"context"
 	"encoding/json"
-	"flag"
 	"fmt"
 	"io"
-	"net"
 	"net/http"
 	"net/url"
 	"os"
@@ -38,12 +28,14 @@ import (
 	"github.com/aws/aws-sdk-go-v2/aws"
 	"github.com/aws/aws-sdk-go-v2/credentials"
 	"github.com/aws/aws-sdk-go-v2/service/s3"
+	"github.com/spf13/cobra"
 	"go.gearno.de/crypto/uuid"
 	"go.gearno.de/kit/httpclient"
 	"go.gearno.de/kit/pg"
 	"go.probo.inc/probo/pkg/coredata"
 	"go.probo.inc/probo/pkg/filemanager"
 	"go.probo.inc/probo/pkg/gid"
+	"go.probo.inc/probo/pkg/proboctl/cmdutil"
 	"go.probo.inc/probo/pkg/slug"
 	"go.probo.inc/probo/pkg/version"
 	"go.probo.inc/probo/pkg/webinspect"
@@ -69,103 +61,45 @@ type thirdPartyData struct {
 	Domains                       []string `json:"domains,omitempty"`
 }
 
-func main() {
+func NewCmdCommonThirdParties(f *cmdutil.Factory) *cobra.Command {
-	if err := run(); err != nil {
-		fmt.Fprintf(os.Stderr, "error: %v\n", err)
-		os.Exit(1)
-	}
-}
-
-func run() error {
 	var (
-		pgDSN          string
+		flagData           string
-		dataPath       string
+		flagFetchLogos     bool
-		fetchLogos     bool
+		flagS3Bucket       string
-		s3Bucket       string
+		flagS3Endpoint     string
-		s3Endpoint     string
+		flagS3Region       string
-		s3Region       string
+		flagS3AccessKey    string
-		s3AccessKey    string
+		flagS3SecretKey    string
-		s3SecretKey    string
+		flagS3UsePathStyle bool
-		s3UsePathStyle bool
 	)
 
-	flag.StringVar(
+	cmd := &cobra.Command{
-		&pgDSN,
+		Use:   "common-third-parties",
-		"pg-dsn",
+		Short: "Seed common third parties from a data.json file",
-		os.Getenv("DATABASE_URL"),
+		Long: "Seed the common_third_parties table from a JSON file. " +
-		"PostgreSQL connection URL (default: DATABASE_URL env)",
+			"Re-running is safe: existing rows are upserted on conflict (slug) " +
-	)
+			"so ids and created_at are preserved.",
-	flag.StringVar(
+		RunE: func(cmd *cobra.Command, args []string) error {
-		&dataPath,
+			out := f.IOStreams.Out
-		"data",
+			errOut := f.IOStreams.ErrOut
-		"",
-		"Path to the third-party data.json file",
-	)
-	flag.BoolVar(
-		&fetchLogos,
-		"fetch-logos",
-		false,
-		"Fetch favicons from Google and store them in S3",
-	)
-	flag.StringVar(
-		&s3Bucket,
-		"s3-bucket",
-		os.Getenv("AWS_S3_BUCKET"),
-		"S3 bucket name (default: AWS_S3_BUCKET env)",
-	)
-	flag.StringVar(
-		&s3Endpoint,
-		"s3-endpoint",
-		os.Getenv("AWS_ENDPOINT_URL"),
-		"S3 endpoint URL (default: AWS_ENDPOINT_URL env)",
-	)
-	flag.StringVar(
-		&s3Region,
-		"s3-region",
-		os.Getenv("AWS_REGION"),
-		"S3 region (default: AWS_REGION env)",
-	)
-	flag.StringVar(
-		&s3AccessKey,
-		"s3-access-key",
-		os.Getenv("AWS_ACCESS_KEY_ID"),
-		"S3 access key ID (default: AWS_ACCESS_KEY_ID env)",
-	)
-	flag.StringVar(
-		&s3SecretKey,
-		"s3-secret-key",
-		os.Getenv("AWS_SECRET_ACCESS_KEY"),
-		"S3 secret access key (default: AWS_SECRET_ACCESS_KEY env)",
-	)
-	flag.BoolVar(
-		&s3UsePathStyle,
-		"s3-path-style",
-		false,
-		"Use S3 path-style addressing",
-	)
-	flag.Parse()
 
-	if pgDSN == "" {
+			if flagFetchLogos && flagS3Bucket == "" {
-		return fmt.Errorf("set -pg-dsn or DATABASE_URL")
+				return fmt.Errorf("set --s3-bucket or AWS_S3_BUCKET when using --fetch-logos")
 			}
 
-	if fetchLogos && s3Bucket == "" {
+			ctx := cmd.Context()
-		return fmt.Errorf("set -s3-bucket or AWS_S3_BUCKET when using -fetch-logos")
-	}
 
-	ctx := context.Background()
+			thirdParties, err := loadThirdParties(flagData)
-
-	thirdParties, err := loadThirdParties(dataPath)
 			if err != nil {
 				return fmt.Errorf("cannot load third-party data: %w", err)
 			}
 
-	pgClient, err := newPgClientFromDSN(pgDSN)
+			pgClient, err := f.PgClient()
 			if err != nil {
 				return fmt.Errorf("cannot create pg client: %w", err)
 			}
 
-	fmt.Printf("importing %d common third parties from %s\n", len(thirdParties), dataPath)
+			_, _ = fmt.Fprintf(out, "seeding %d common third parties from %s\n", len(thirdParties), flagData)
 
 			var inserted, updated, domainsInserted, domainsUpdated int
 
@@ -179,7 +113,7 @@ func run() error {
 							ID:                            gid.New(gid.NilTenant, coredata.CommonThirdPartyEntityType),
 							Name:                          tp.Name,
 							Slug:                          slug.Make(tp.Name),
-					Category:                      parseCategory(tp),
+							Category:                      parseCategory(errOut, tp),
 							HeadquarterAddress:            tp.HeadquarterAddress,
 							LegalName:                     tp.LegalName,
 							WebsiteURL:                    tp.WebsiteURL,
@@ -240,20 +174,38 @@ func run() error {
 				return err
 			}
 
-	fmt.Printf("imported %d third parties (%d inserted, %d updated)\n", len(thirdParties), inserted, updated)
+			_, _ = fmt.Fprintf(out, "seeded %d third parties (%d inserted, %d updated)\n", len(thirdParties), inserted, updated)
-	fmt.Printf("imported %d domains (%d inserted, %d updated)\n", domainsInserted+domainsUpdated, domainsInserted, domainsUpdated)
+			_, _ = fmt.Fprintf(out, "seeded %d domains (%d inserted, %d updated)\n", domainsInserted+domainsUpdated, domainsInserted, domainsUpdated)
 
-	if fetchLogos {
+			if flagFetchLogos {
-		if err := fetchAndStoreLogos(ctx, pgClient, thirdParties, s3Bucket, s3Endpoint, s3Region, s3AccessKey, s3SecretKey, s3UsePathStyle); err != nil {
+				if err := fetchAndStoreLogos(
+					ctx, out, errOut, pgClient, thirdParties,
+					flagS3Bucket, flagS3Endpoint, flagS3Region, flagS3AccessKey, flagS3SecretKey, flagS3UsePathStyle,
+				); err != nil {
 					return fmt.Errorf("cannot fetch logos: %w", err)
 				}
 			}
 
 			return nil
+		},
+	}
+
+	cmd.Flags().StringVar(&flagData, "data", "", "Path to the third-party data.json file")
+	_ = cmd.MarkFlagRequired("data")
+	cmd.Flags().BoolVar(&flagFetchLogos, "fetch-logos", false, "Fetch favicons and store them in S3")
+	cmd.Flags().StringVar(&flagS3Bucket, "s3-bucket", os.Getenv("AWS_S3_BUCKET"), "S3 bucket name (default: AWS_S3_BUCKET env)")
+	cmd.Flags().StringVar(&flagS3Endpoint, "s3-endpoint", os.Getenv("AWS_ENDPOINT_URL"), "S3 endpoint URL (default: AWS_ENDPOINT_URL env)")
+	cmd.Flags().StringVar(&flagS3Region, "s3-region", os.Getenv("AWS_REGION"), "S3 region (default: AWS_REGION env)")
+	cmd.Flags().StringVar(&flagS3AccessKey, "s3-access-key", os.Getenv("AWS_ACCESS_KEY_ID"), "S3 access key ID (default: AWS_ACCESS_KEY_ID env)")
+	cmd.Flags().StringVar(&flagS3SecretKey, "s3-secret-key", os.Getenv("AWS_SECRET_ACCESS_KEY"), "S3 secret access key (default: AWS_SECRET_ACCESS_KEY env)")
+	cmd.Flags().BoolVar(&flagS3UsePathStyle, "s3-path-style", false, "Use S3 path-style addressing")
+
+	return cmd
 }
 
 func fetchAndStoreLogos(
 	ctx context.Context,
+	out, errOut io.Writer,
 	pgClient *pg.Client,
 	thirdParties []thirdPartyData,
 	bucket, endpoint, region, accessKey, secretKey string,
@@ -264,7 +216,7 @@ func fetchAndStoreLogos(
 	httpClient := httpclient.DefaultPooledClient(httpclient.WithSSRFProtection())
 	httpClient.Transport = &userAgentTransport{
 		next: httpClient.Transport,
-		ua:   version.UserAgent("common-third-parties-import"),
+		ua:   version.UserAgent("proboctl"),
 	}
 	scope := coredata.NewScope(gid.NilTenant)
 
@@ -280,7 +232,7 @@ func fetchAndStoreLogos(
 		if err := pgClient.WithConn(ctx, func(ctx context.Context, conn pg.Querier) error {
 			return party.LoadByName(ctx, conn, tp.Name)
 		}); err != nil {
-			fmt.Fprintf(os.Stderr, "warning: cannot load %q, skipping logo: %v\n", tp.Name, err)
+			_, _ = fmt.Fprintf(errOut, "warning: cannot load %q, skipping logo: %v\n", tp.Name, err)
 			failed++
 			continue
 		}
@@ -293,17 +245,17 @@ func fetchAndStoreLogos(
 		var logoURL string
 		pageInfo, err := webinspect.Parse(ctx, httpClient, *tp.WebsiteURL)
 		if err != nil {
-			fmt.Fprintf(os.Stderr, "warning: cannot inspect page for %q, trying default apple-touch-icon: %v\n", tp.Name, err)
+			_, _ = fmt.Fprintf(errOut, "warning: cannot inspect page for %q, trying default apple-touch-icon: %v\n", tp.Name, err)
 		} else {
 			logoURL, err = webinspect.FindLogoURL(pageInfo)
 			if err != nil {
-				fmt.Fprintf(os.Stderr, "warning: cannot find logo for %q, trying default apple-touch-icon: %v\n", tp.Name, err)
+				_, _ = fmt.Fprintf(errOut, "warning: cannot find logo for %q, trying default apple-touch-icon: %v\n", tp.Name, err)
 			}
 		}
 
 		parsed, err := url.Parse(*tp.WebsiteURL)
 		if err != nil {
-			fmt.Fprintf(os.Stderr, "warning: cannot parse URL for %q, skipping logo: %v\n", tp.Name, err)
+			_, _ = fmt.Fprintf(errOut, "warning: cannot parse URL for %q, skipping logo: %v\n", tp.Name, err)
 			failed++
 			continue
 		}
@@ -313,7 +265,8 @@ func fetchAndStoreLogos(
 			candidateURLs = append(candidateURLs, logoURL)
 		}
 		base := fmt.Sprintf("%s://%s", parsed.Scheme, parsed.Host)
-		candidateURLs = append(candidateURLs,
+		candidateURLs = append(
+			candidateURLs,
 			base+"/apple-touch-icon.png",
 			base+"/apple-touch-icon-precomposed.png",
 			"https://logo.debounce.com/"+parsed.Host,
@@ -342,7 +295,7 @@ func fetchAndStoreLogos(
 		}
 
 		if len(body) == 0 {
-			fmt.Fprintf(os.Stderr, "warning: cannot fetch logo for %q from any candidate URL\n", tp.Name)
+			_, _ = fmt.Fprintf(errOut, "warning: cannot fetch logo for %q from any candidate URL\n", tp.Name)
 			failed++
 			continue
 		}
@@ -376,7 +329,7 @@ func fetchAndStoreLogos(
 			"type":                  "common-third-party-logo",
 			"common-third-party-id": party.ID.String(),
 		}); err != nil {
-			fmt.Fprintf(os.Stderr, "warning: cannot upload logo for %q to S3: %v\n", tp.Name, err)
+			_, _ = fmt.Fprintf(errOut, "warning: cannot upload logo for %q to S3: %v\n", tp.Name, err)
 			failed++
 			continue
 		}
@@ -394,16 +347,16 @@ func fetchAndStoreLogos(
 
 			return nil
 		}); err != nil {
-			fmt.Fprintf(os.Stderr, "warning: cannot store logo for %q: %v\n", tp.Name, err)
+			_, _ = fmt.Fprintf(errOut, "warning: cannot store logo for %q: %v\n", tp.Name, err)
 			failed++
 			continue
 		}
 
 		fetched++
-		fmt.Printf("  fetched logo for %q\n", tp.Name)
+		_, _ = fmt.Fprintf(out, "  fetched logo for %q\n", tp.Name)
 	}
 
-	fmt.Printf("logos: %d fetched, %d skipped, %d failed\n", fetched, skipped, failed)
+	_, _ = fmt.Fprintf(out, "logos: %d fetched, %d skipped, %d failed\n", fetched, skipped, failed)
 	return nil
 }
 
@@ -447,61 +400,20 @@ func loadThirdParties(path string) ([]thirdPartyData, error) {
 	return thirdParties, nil
 }
 
-func parseCategory(tp thirdPartyData) coredata.ThirdPartyCategory {
+func parseCategory(errOut io.Writer, tp thirdPartyData) coredata.ThirdPartyCategory {
 	if tp.Category == nil || *tp.Category == "" {
 		return coredata.ThirdPartyCategoryOther
 	}
 
 	var c coredata.ThirdPartyCategory
 	if err := c.Scan(*tp.Category); err != nil {
-		fmt.Fprintf(os.Stderr, "warning: third party %q has unknown category %q, falling back to OTHER\n", tp.Name, *tp.Category)
+		_, _ = fmt.Fprintf(errOut, "warning: third party %q has unknown category %q, falling back to OTHER\n", tp.Name, *tp.Category)
 		return coredata.ThirdPartyCategoryOther
 	}
 
 	return c
 }
 
-func newPgClientFromDSN(dsn string) (*pg.Client, error) {
-	u, err := url.Parse(dsn)
-	if err != nil {
-		return nil, fmt.Errorf("cannot parse DSN (check URL format)")
-	}
-
-	var opts []pg.Option
-
-	switch u.Query().Get("sslmode") {
-	case "", "disable":
-		// plain connection, no TLS
-	case "require":
-		opts = append(opts, pg.WithUnsecureTLS())
-	case "prefer":
-		return nil, fmt.Errorf("unsupported sslmode %q (prefer fallback semantics are not supported)", u.Query().Get("sslmode"))
-	default:
-		return nil, fmt.Errorf("unsupported sslmode %q", u.Query().Get("sslmode"))
-	}
-
-	if u.Host != "" {
-		host := u.Host
-		if u.Port() == "" {
-			host = net.JoinHostPort(u.Hostname(), "5432")
-		}
-		opts = append(opts, pg.WithAddr(host))
-	}
-
-	if u.User != nil {
-		opts = append(opts, pg.WithUser(u.User.Username()))
-		if password, ok := u.User.Password(); ok {
-			opts = append(opts, pg.WithPassword(password))
-		}
-	}
-
-	if len(u.Path) > 1 {
-		opts = append(opts, pg.WithDatabase(u.Path[1:]))
-	}
-
-	return pg.NewClient(opts...)
-}
-
 type userAgentTransport struct {
 	next http.RoundTripper
 	ua   string

pkg/proboctl/seed/common-tracker-patterns/common_tracker_patterns.go

@@ -12,26 +12,14 @@
 // OTHER TORTIOUS ACTION, ARISING OUT OF OR IN CONNECTION WITH THE USE OR
 // PERFORMANCE OF THIS SOFTWARE.
 
-// Command common-tracker-patterns-import seeds the common_tracker_patterns
+package commontrackerpatterns
-// table from the Open Cookie Database (https://github.com/jkwakman/Open-Cookie-Database).
-// It clones the repository into a temporary directory, reads
-// open-cookie-database.json, and upserts each entry. Re-running is safe:
-// existing rows are updated on the unique constraint so ids and created_at
-// are preserved.
-//
-// Entries are linked to the matching common_third_parties row via a
-// three-step cascade: slug lookup, domain lookup, then auto-create.
-package main
 
 import (
 	"context"
 	"encoding/json"
 	"errors"
-	"flag"
 	"fmt"
 	"math"
-	"net"
-	"net/url"
 	"os"
 	"path/filepath"
 	"regexp"
@@ -41,9 +29,11 @@ import (
 	"time"
 
 	git "github.com/go-git/go-git/v5"
+	"github.com/spf13/cobra"
 	"go.gearno.de/kit/pg"
 	"go.probo.inc/probo/pkg/coredata"
 	"go.probo.inc/probo/pkg/gid"
+	"go.probo.inc/probo/pkg/proboctl/cmdutil"
 	"go.probo.inc/probo/pkg/slug"
 )
 
@@ -78,31 +68,22 @@ type (
 	}
 )
 
-func main() {
+func NewCmdCommonTrackerPatterns(f *cmdutil.Factory) *cobra.Command {
-	if err := run(); err != nil {
+	return &cobra.Command{
-		fmt.Fprintf(os.Stderr, "error: %v\n", err)
+		Use:   "common-tracker-patterns",
-		os.Exit(1)
+		Short: "Seed common tracker patterns from the Open Cookie Database",
-	}
+		Long: "Seed the common_tracker_patterns table from the Open Cookie Database " +
-}
+			"(https://github.com/jkwakman/Open-Cookie-Database). " +
+			"The repository is cloned into a temporary directory. " +
+			"Re-running is safe: existing rows are upserted so ids and created_at are preserved. " +
+			"Entries are linked to matching common_third_parties rows via slug lookup, " +
+			"domain lookup, then auto-create.",
+		RunE: func(cmd *cobra.Command, args []string) error {
+			out := f.IOStreams.Out
+			errOut := f.IOStreams.ErrOut
+			ctx := cmd.Context()
 
-func run() error {
+			_, _ = fmt.Fprintf(out, "cloning %s\n", ocdRepoURL)
-	var pgDSN string
-
-	flag.StringVar(
-		&pgDSN,
-		"pg-dsn",
-		os.Getenv("DATABASE_URL"),
-		"PostgreSQL connection URL (default: DATABASE_URL env)",
-	)
-	flag.Parse()
-
-	if pgDSN == "" {
-		return fmt.Errorf("set -pg-dsn or DATABASE_URL")
-	}
-
-	ctx := context.Background()
-
-	fmt.Printf("cloning %s\n", ocdRepoURL)
 
 			tmpDir, cleanup, err := cloneRepo()
 			if err != nil {
@@ -115,12 +96,12 @@ func run() error {
 				return fmt.Errorf("cannot load tracker pattern data: %w", err)
 			}
 
-	pgClient, err := newPgClientFromDSN(pgDSN)
+			pgClient, err := f.PgClient()
 			if err != nil {
 				return fmt.Errorf("cannot create pg client: %w", err)
 			}
 
-	fmt.Printf("importing %d common tracker patterns from Open Cookie Database\n", len(patterns))
+			_, _ = fmt.Fprintf(out, "seeding %d common tracker patterns from Open Cookie Database\n", len(patterns))
 
 			var inserted, updated, skipped int
 			var partiesCreated int
@@ -139,14 +120,14 @@ func run() error {
 
 						trackerType, err := parseTrackerType(p.TrackerType)
 						if err != nil {
-					fmt.Fprintf(os.Stderr, "warning: %v, skipping pattern %q\n", err, p.Pattern)
+							_, _ = fmt.Fprintf(errOut, "warning: %v, skipping pattern %q\n", err, p.Pattern)
 							skipped++
 							continue
 						}
 
 						matchType, err := parseMatchType(p.MatchType)
 						if err != nil {
-					fmt.Fprintf(os.Stderr, "warning: %v, skipping pattern %q\n", err, p.Pattern)
+							_, _ = fmt.Fprintf(errOut, "warning: %v, skipping pattern %q\n", err, p.Pattern)
 							skipped++
 							continue
 						}
@@ -182,8 +163,9 @@ func run() error {
 				return err
 			}
 
-	fmt.Printf(
+			_, _ = fmt.Fprintf(
-		"imported %d patterns (%d inserted, %d updated, %d skipped, %d third parties auto-created)\n",
+				out,
+				"seeded %d patterns (%d inserted, %d updated, %d skipped, %d third parties auto-created)\n",
 				len(patterns)-skipped,
 				inserted,
 				updated,
@@ -192,6 +174,8 @@ func run() error {
 			)
 
 			return nil
+		},
+	}
 }
 
 func cloneRepo() (string, func(), error) {
@@ -360,7 +344,6 @@ var domainValidRe = regexp.MustCompile(`^[a-zA-Z0-9][a-zA-Z0-9.-]*[a-zA-Z]$`)
 func normalizeDomain(s string) string {
 	s = strings.TrimSpace(s)
 
-	// Strip zero-width spaces and other Unicode control characters.
 	s = strings.Map(func(r rune) rune {
 		if r == '\u200b' || r == '\ufeff' {
 			return -1
@@ -368,19 +351,15 @@ func normalizeDomain(s string) string {
 		return r
 	}, s)
 
-	// Take only the first domain when "or" separates multiple values,
-	// e.g. ".bing.com (3rd party) or .microsoft.com (3rd party)".
 	if idx := strings.Index(s, " or "); idx != -1 {
 		s = s[:idx]
 	}
-	// Handle values starting with "or ", e.g. "or demdex.net (3rd party)".
 	s = strings.TrimPrefix(s, "or ")
 
 	if idx := strings.IndexByte(s, '('); idx != -1 {
 		s = strings.TrimSpace(s[:idx])
 	}
 
-	// Strip placeholders like "[account]".
 	if strings.ContainsAny(s, "[]") {
 		return ""
 	}
@@ -487,43 +466,3 @@ func parseMatchType(s string) (coredata.TrackerPatternMatchType, error) {
 		return "", fmt.Errorf("unknown match type %q", s)
 	}
 }
-
-func newPgClientFromDSN(dsn string) (*pg.Client, error) {
-	u, err := url.Parse(dsn)
-	if err != nil {
-		return nil, fmt.Errorf("cannot parse DSN (check URL format)")
-	}
-
-	var opts []pg.Option
-
-	switch u.Query().Get("sslmode") {
-	case "", "disable":
-	case "require":
-		opts = append(opts, pg.WithUnsecureTLS())
-	case "prefer":
-		return nil, fmt.Errorf("unsupported sslmode %q (prefer fallback semantics are not supported)", u.Query().Get("sslmode"))
-	default:
-		return nil, fmt.Errorf("unsupported sslmode %q", u.Query().Get("sslmode"))
-	}
-
-	if u.Host != "" {
-		host := u.Host
-		if u.Port() == "" {
-			host = net.JoinHostPort(u.Hostname(), "5432")
-		}
-		opts = append(opts, pg.WithAddr(host))
-	}
-
-	if u.User != nil {
-		opts = append(opts, pg.WithUser(u.User.Username()))
-		if password, ok := u.User.Password(); ok {
-			opts = append(opts, pg.WithPassword(password))
-		}
-	}
-
-	if len(u.Path) > 1 {
-		opts = append(opts, pg.WithDatabase(u.Path[1:]))
-	}
-
-	return pg.NewClient(opts...)
-}

pkg/proboctl/seed/seed.go

@@ -0,0 +1,34 @@
+// Copyright (c) 2026 Probo Inc <hello@getprobo.com>.
+//
+// Permission to use, copy, modify, and/or distribute this software for any
+// purpose with or without fee is hereby granted, provided that the above
+// copyright notice and this permission notice appear in all copies.
+//
+// THE SOFTWARE IS PROVIDED "AS IS" AND THE AUTHOR DISCLAIMS ALL WARRANTIES WITH
+// REGARD TO THIS SOFTWARE INCLUDING ALL IMPLIED WARRANTIES OF MERCHANTABILITY
+// AND FITNESS. IN NO EVENT SHALL THE AUTHOR BE LIABLE FOR ANY SPECIAL, DIRECT,
+// INDIRECT, OR CONSEQUENTIAL DAMAGES OR ANY DAMAGES WHATSOEVER RESULTING FROM
+// LOSS OF USE, DATA OR PROFITS, WHETHER IN AN ACTION OF CONTRACT, NEGLIGENCE OR
+// OTHER TORTIOUS ACTION, ARISING OUT OF OR IN CONNECTION WITH THE USE OR
+// PERFORMANCE OF THIS SOFTWARE.
+
+package seed
+
+import (
+	"github.com/spf13/cobra"
+	"go.probo.inc/probo/pkg/proboctl/cmdutil"
+	commonthirdparties "go.probo.inc/probo/pkg/proboctl/seed/common-third-parties"
+	commontrackerpatterns "go.probo.inc/probo/pkg/proboctl/seed/common-tracker-patterns"
+)
+
+func NewCmdSeed(f *cmdutil.Factory) *cobra.Command {
+	cmd := &cobra.Command{
+		Use:   "seed <command>",
+		Short: "Seed common reference data",
+	}
+
+	cmd.AddCommand(commonthirdparties.NewCmdCommonThirdParties(f))
+	cmd.AddCommand(commontrackerpatterns.NewCmdCommonTrackerPatterns(f))
+
+	return cmd
+}

pkg/proboctl/version/version.go

@@ -0,0 +1,49 @@
+// Copyright (c) 2026 Probo Inc <hello@getprobo.com>.
+//
+// Permission to use, copy, modify, and/or distribute this software for any
+// purpose with or without fee is hereby granted, provided that the above
+// copyright notice and this permission notice appear in all copies.
+//
+// THE SOFTWARE IS PROVIDED "AS IS" AND THE AUTHOR DISCLAIMS ALL WARRANTIES WITH
+// REGARD TO THIS SOFTWARE INCLUDING ALL IMPLIED WARRANTIES OF MERCHANTABILITY
+// AND FITNESS. IN NO EVENT SHALL THE AUTHOR BE LIABLE FOR ANY SPECIAL, DIRECT,
+// INDIRECT, OR CONSEQUENTIAL DAMAGES OR ANY DAMAGES WHATSOEVER RESULTING FROM
+// LOSS OF USE, DATA OR PROFITS, WHETHER IN AN ACTION OF CONTRACT, NEGLIGENCE OR
+// OTHER TORTIOUS ACTION, ARISING OUT OF OR IN CONNECTION WITH THE USE OR
+// PERFORMANCE OF THIS SOFTWARE.
+
+package version
+
+import (
+	"fmt"
+
+	"github.com/spf13/cobra"
+	"go.probo.inc/probo/pkg/proboctl/cmdutil"
+	"go.probo.inc/probo/pkg/version"
+)
+
+func NewCmdVersion(f *cmdutil.Factory) *cobra.Command {
+	return &cobra.Command{
+		Use:   "version",
+		Short: "Print the version of proboctl",
+		RunE: func(cmd *cobra.Command, args []string) error {
+			info := version.GetBuildInfo()
+
+			v := f.Version
+			if v == "" || v == "unknown" {
+				v = info.Version
+			}
+
+			_, _ = fmt.Fprintf(
+				f.IOStreams.Out,
+				"proboctl version %s (commit: %s, built: %s, go: %s)\n",
+				v,
+				info.Commit,
+				info.BuildDate,
+				info.GoVersion,
+			)
+
+			return nil
+		},
+	}
+}