diff --git a/packages/cookie-banner/src/activation.ts b/packages/cookie-banner/src/activation.ts
index d43cad80c..292dea02e 100644
--- a/packages/cookie-banner/src/activation.ts
+++ b/packages/cookie-banner/src/activation.ts
@@ -31,6 +31,7 @@ const ACTIVATABLE_TAGS = new Set([
 function activateScript(el: HTMLScriptElement): void {
   const replacement = document.createElement("script");
   const originalType = el.getAttribute("data-type");
+  const category = el.getAttribute(ATTR_CATEGORY);
 
   for (const attr of el.attributes) {
     if (
@@ -50,7 +51,7 @@ function activateScript(el: HTMLScriptElement): void {
   if (originalType) {
     replacement.setAttribute("type", originalType);
   }
-  replacement.setAttribute(ATTR_ACTIVATED, "");
+  replacement.setAttribute(ATTR_ACTIVATED, category || "");
 
   if (el.textContent) {
     replacement.textContent = el.textContent;
@@ -60,6 +61,8 @@ function activateScript(el: HTMLScriptElement): void {
 }
 
 function activateElement(el: Element): void {
+  const category = el.getAttribute(ATTR_CATEGORY);
+
   const src = el.getAttribute(ATTR_SRC);
   if (src) {
     el.setAttribute("src", src);
@@ -73,7 +76,7 @@ function activateElement(el: Element): void {
   }
 
   el.removeAttribute(ATTR_CATEGORY);
-  el.setAttribute(ATTR_ACTIVATED, "");
+  el.setAttribute(ATTR_ACTIVATED, category || "");
 }
 
 function tryActivate(
@@ -100,6 +103,107 @@ function tryActivate(
   }
 }
 
+function deactivateScript(el: HTMLScriptElement): void {
+  const category = el.getAttribute(ATTR_ACTIVATED);
+  const currentType = el.getAttribute("type");
+  const replacement = document.createElement("script");
+
+  for (const attr of el.attributes) {
+    if (
+      attr.name === ATTR_ACTIVATED ||
+      attr.name === "type" ||
+      attr.name === "src"
+    ) {
+      continue;
+    }
+    replacement.setAttribute(attr.name, attr.value);
+  }
+
+  const src = el.getAttribute("src");
+  if (src) {
+    replacement.setAttribute(ATTR_SRC, src);
+  }
+
+  if (currentType) {
+    replacement.setAttribute("data-type", currentType);
+  }
+  replacement.setAttribute("type", "text/plain");
+
+  if (category) {
+    replacement.setAttribute(ATTR_CATEGORY, category);
+  }
+
+  if (el.textContent) {
+    replacement.textContent = el.textContent;
+  }
+
+  el.parentNode!.replaceChild(replacement, el);
+}
+
+function deactivateElement(el: Element): void {
+  const category = el.getAttribute(ATTR_ACTIVATED);
+
+  const src = el.getAttribute("src");
+  if (src) {
+    el.setAttribute(ATTR_SRC, src);
+    el.removeAttribute("src");
+  }
+
+  const href = el.getAttribute("href");
+  if (href) {
+    el.setAttribute(ATTR_HREF, href);
+    el.removeAttribute("href");
+  }
+
+  if (category) {
+    el.setAttribute(ATTR_CATEGORY, category);
+  }
+  el.removeAttribute(ATTR_ACTIVATED);
+}
+
+function removeCookies(names: string[]): void {
+  const parts = location.hostname.split(".");
+  const rootDomain =
+    parts.length > 1 ? "." + parts.slice(-2).join(".") : location.hostname;
+
+  for (const name of names) {
+    document.cookie = `${name}=; path=/; max-age=0`;
+    document.cookie = `${name}=; path=/; domain=${rootDomain}; max-age=0`;
+  }
+}
+
+export function deactivateElements(
+  consentData: Record<string, boolean>,
+  categoryCookies: Record<string, string[]>,
+): void {
+  const elements = document.querySelectorAll(`[${ATTR_ACTIVATED}]`);
+  const cookiesToRemove = new Set<string>();
+
+  for (const el of elements) {
+    const category = el.getAttribute(ATTR_ACTIVATED);
+    if (!category || consentData[category]) {
+      continue;
+    }
+
+    if (el instanceof HTMLScriptElement) {
+      deactivateScript(el);
+    } else {
+      deactivateElement(el);
+    }
+
+    const cookies = categoryCookies[category];
+    if (cookies) {
+      for (const name of cookies) {
+        cookiesToRemove.add(name);
+      }
+    }
+  }
+
+  if (cookiesToRemove.size > 0) {
+    removeCookies([...cookiesToRemove]);
+  }
+}
+
 export function activateElements(
   consentData: Record<string, boolean>,
 ): void {
diff --git a/packages/cookie-banner/src/client.ts b/packages/cookie-banner/src/client.ts
index 7abb0e8c7..fc954a6c5 100644
--- a/packages/cookie-banner/src/client.ts
+++ b/packages/cookie-banner/src/client.ts
@@ -12,7 +12,11 @@
 // OTHER TORTIOUS ACTION, ARISING OUT OF OR IN CONNECTION WITH THE USE OR
 // PERFORMANCE OF THIS SOFTWARE.
 
-import { activateElements, observeAndActivate } from "./activation";
+import {
+  activateElements,
+  deactivateElements,
+  observeAndActivate,
+} from "./activation";
 import { getConsentCookie, setConsentCookie } from "./cookie";
 import { NotFoundError } from "./errors";
 import { fetchJSON } from "./http";
@@ -236,6 +240,12 @@ export class CookieBannerClient {
   }
 
   private activate(consentData: Record<string, boolean>): void {
+    const categoryCookies: Record<string, string[]> = {};
+    for (const cat of this.config.categories) {
+      categoryCookies[cat.name] = cat.cookies.map((c) => c.name);
+    }
+
+    deactivateElements(consentData, categoryCookies);
     activateElements(consentData);
     if (this.observer) {
       this.observer.disconnect();