diff --git a/packages/cookie-banner/src/activation.ts b/packages/cookie-banner/src/activation.ts
new file mode 100644
index 000000000..7ae70cd79
--- /dev/null
+++ b/packages/cookie-banner/src/activation.ts
@@ -0,0 +1,133 @@
+// Copyright (c) 2026 Probo Inc <hello@getprobo.com>.
+//
+// Permission to use, copy, modify, and/or distribute this software for any
+// purpose with or without fee is hereby granted, provided that the above
+// copyright notice and this permission notice appear in all copies.
+//
+// THE SOFTWARE IS PROVIDED "AS IS" AND THE AUTHOR DISCLAIMS ALL WARRANTIES WITH
+// REGARD TO THIS SOFTWARE INCLUDING ALL IMPLIED WARRANTIES OF MERCHANTABILITY
+// AND FITNESS. IN NO EVENT SHALL THE AUTHOR BE LIABLE FOR ANY SPECIAL, DIRECT,
+// INDIRECT, OR CONSEQUENTIAL DAMAGES OR ANY DAMAGES WHATSOEVER RESULTING FROM
+// LOSS OF USE, DATA OR PROFITS, WHETHER IN AN ACTION OF CONTRACT, NEGLIGENCE OR
+// OTHER TORTIOUS ACTION, ARISING OUT OF OR IN CONNECTION WITH THE USE OR
+// PERFORMANCE OF THIS SOFTWARE.
+
+const ATTR_CATEGORY = "data-cookie-consent";
+const ATTR_SRC = "data-src";
+const ATTR_HREF = "data-href";
+const ATTR_ACTIVATED = "data-cookie-consent-activated";
+
+const ACTIVATABLE_TAGS = new Set([
+  "SCRIPT",
+  "IFRAME",
+  "IMG",
+  "VIDEO",
+  "AUDIO",
+  "EMBED",
+  "OBJECT",
+  "LINK",
+]);
+
+function activateScript(el: HTMLScriptElement): void {
+  const replacement = document.createElement("script");
+
+  for (const attr of el.attributes) {
+    if (attr.name === "type" || attr.name === ATTR_CATEGORY) {
+      continue;
+    }
+    if (attr.name === ATTR_SRC) {
+      replacement.setAttribute("src", attr.value);
+      continue;
+    }
+    replacement.setAttribute(attr.name, attr.value);
+  }
+
+  replacement.setAttribute("type", "text/javascript");
+  replacement.setAttribute(ATTR_ACTIVATED, "");
+
+  if (el.textContent) {
+    replacement.textContent = el.textContent;
+  }
+
+  el.parentNode!.replaceChild(replacement, el);
+}
+
+function activateElement(el: Element): void {
+  const src = el.getAttribute(ATTR_SRC);
+  if (src) {
+    el.setAttribute("src", src);
+    el.removeAttribute(ATTR_SRC);
+  }
+
+  const href = el.getAttribute(ATTR_HREF);
+  if (href) {
+    el.setAttribute("href", href);
+    el.removeAttribute(ATTR_HREF);
+  }
+
+  el.removeAttribute(ATTR_CATEGORY);
+  el.setAttribute(ATTR_ACTIVATED, "");
+}
+
+function tryActivate(
+  el: Element,
+  consentData: Record<string, boolean>,
+): void {
+  if (el.hasAttribute(ATTR_ACTIVATED)) {
+    return;
+  }
+
+  if (!ACTIVATABLE_TAGS.has(el.tagName)) {
+    return;
+  }
+
+  const category = el.getAttribute(ATTR_CATEGORY);
+  if (!category || !consentData[category]) {
+    return;
+  }
+
+  if (el instanceof HTMLScriptElement) {
+    activateScript(el);
+  } else {
+    activateElement(el);
+  }
+}
+
+export function activateElements(
+  consentData: Record<string, boolean>,
+): void {
+  const elements = document.querySelectorAll(`[${ATTR_CATEGORY}]`);
+  for (const el of elements) {
+    tryActivate(el, consentData);
+  }
+}
+
+export function observeAndActivate(
+  consentData: Record<string, boolean>,
+): MutationObserver {
+  const observer = new MutationObserver((mutations) => {
+    for (const mutation of mutations) {
+      for (const node of mutation.addedNodes) {
+        if (!(node instanceof Element)) {
+          continue;
+        }
+
+        if (node.hasAttribute(ATTR_CATEGORY)) {
+          tryActivate(node, consentData);
+        }
+
+        const nested = node.querySelectorAll(`[${ATTR_CATEGORY}]`);
+        for (const el of nested) {
+          tryActivate(el, consentData);
+        }
+      }
+    }
+  });
+
+  observer.observe(document.documentElement, {
+    childList: true,
+    subtree: true,
+  });
+
+  return observer;
+}
diff --git a/packages/cookie-banner/src/client.ts b/packages/cookie-banner/src/client.ts
index 1066eb99d..6161c1c5d 100644
--- a/packages/cookie-banner/src/client.ts
+++ b/packages/cookie-banner/src/client.ts
@@ -12,6 +12,7 @@
 // OTHER TORTIOUS ACTION, ARISING OUT OF OR IN CONNECTION WITH THE USE OR
 // PERFORMANCE OF THIS SOFTWARE.
 
+import { activateElements, observeAndActivate } from "./activation";
 import { getConsentCookie, setConsentCookie } from "./cookie";
 import { NotFoundError } from "./errors";
 import { fetchJSON } from "./http";
@@ -68,6 +69,7 @@ export class CookieBannerClient {
 
   private bannerConfig: BannerConfig | null = null;
   private consent: VisitorConsent | null = null;
+  private observer: MutationObserver | null = null;
 
   constructor(config: CookieBannerClientOptions) {
     this.baseUrl = config.baseUrl.replace(/\/+$/, "");
@@ -89,6 +91,7 @@ export class CookieBannerClient {
         consent_data: cookie.data,
         created_at: "",
       };
+      this.activate(cookie.data);
       return;
     }
 
@@ -113,6 +116,7 @@ export class CookieBannerClient {
         },
         config.consent_expiry_days,
       );
+      this.activate(apiConsent.consent_data);
     } else {
       this.consent = null;
     }
@@ -203,6 +207,22 @@ export class CookieBannerClient {
       cfg.consent_expiry_days,
     );
 
+    this.activate(consentData);
+
     return record;
   }
+
+  private activate(consentData: Record<string, boolean>): void {
+    activateElements(consentData);
+    if (!this.observer) {
+      this.observer = observeAndActivate(consentData);
+    }
+  }
+
+  destroy(): void {
+    if (this.observer) {
+      this.observer.disconnect();
+      this.observer = null;
+    }
+  }
 }
diff --git a/packages/cookie-banner/src/index.ts b/packages/cookie-banner/src/index.ts
index bf1456402..1df40df3d 100644
--- a/packages/cookie-banner/src/index.ts
+++ b/packages/cookie-banner/src/index.ts
@@ -14,6 +14,7 @@
 
 export const VERSION = "0.0.0";
 
+export { activateElements, observeAndActivate } from "./activation";
 export { CookieBannerClient } from "./client";
 export type {
   BannerConfig,